Boldspace has announced the appointment of ex-Hunter Design Strategy Director Chloe Beckett to the position of Strategy Director. Beckett, who joined Boldspace this week, will be a senior figure in the agency’s brand building division reporting directly to Co-CEO, Nick Ford-Young. Brand building and creative services clients range from luxury and travel brands such as […]
Only two thirds of South West businesses have a written marketing strategy and a third don’t have a business plan new study reveals According to a new study of business and marketing leaders across the country, 39% of respondents in the South West don’t have a written marketing strategy for their business. This was significantly […]
McCrispy is now available at McDonald’s in Sweden and as the name reveals it is a burger that is crispier than ever. The crunchy sound of the burger is something McDonald’s Sweden and their creative agency NORD DDB wanted to center the launch campaign around. Together with a composer they created a classical musical tune […]
Interbrand, the world’s leading brand consultancy, has announced today the promotion of Holmfridur Hardardottir to President, Interbrand New York. She will report to Interbrand’s Global CEO, Gonzalo Brujó. Hardardottir was previously Chief Operating Officer, Interbrand New York. She has co-managed the business for six years, overseeing finance, HR, operations, and the re-structuring of the business […]
The deal is part of a new corporate venture capital program launched by Fedrigoni to identify start-ups to accelerate its innovation process and acquire new technologies into the group. SharpEnd was founded in 2015 as the world’s first Internet of Things (IoT) agency, with a mission to help brands evolve their products, packaging and customer […]
Alberto Canteli, Chairman and CEO, Havas Nordics, Benelux, Central & Eastern Europe, and Middle East to add global responsibilities to his remit with Rana Barua, Group CEO, Havas India now assuming oversight of South East & North Asia. Havas today announces the elevations of two senior leaders. Rana Barua, based in Mumbai, will extend his remit […]
AMA Pro Racing, in collaboration with creative agency Øuterkind and the City of Sturgis, is proud to announce a major new event on the 2024 Progressive American Flat Track schedule: the inaugural Spirit of Sturgis TT. This spectacle of motorcycle sport is scheduled for August 11, 2024, coinciding with the final Sunday of the 84th Annual City of Sturgis Motorcycle […]
Disruptive London fitness brand Gymbox is gearing up to launch its latest out-of-home advertising campaign, illuminating what makes Londoners and their lifestyles unique. Dubbed ‘Made for London Life’, the campaign cleverly juxtaposes key aspects of London life; from dating and clubbing, to working late or the slog of daily commutes against the workouts the gym […]
Anthesis, the largest group of dedicated sustainability professionals globally, announces a merger with Revolt, the global purpose strategy specialist group. The companies are joining forces to support their client partners with the technical expertise, the deep sustainability capability and the strategic ambition needed to drive sustainable performance. The coming together of Revolt and Anthesis is […]
Brandon, an independent creative partnership proudly announces the opening of its new London studio to complement its Manchester business. This strategic expansion into the Capital is to support its commitment to global client partnerships as the studio now works across Europe, North America and the Middle East. To lead the London studio, Brandon welcomes two […]