Fruit juice company EAGER, has launched its first outdoor advertising campaign embodying the brand’s irreverent spirit and playfulness – lifting the lid on everyday juice problems (that aren’t really problems). Inspired by insights from their ‘Extra Ordinary Survey’ – a tongue-in-cheek survey that asked juice drinkers up and down the country questions about juice, life and […]
A collection of merch made in New York for New Yorkers launches today just in time for the holidays and features the one thing New Yorkers can’t wait to get rid of: Rats. Forget what you know about typical New York merchandise – the We Love NYC Collection is merch with a twist, bringing a fresh perspective […]
The economic context and continued shift to streaming put pressure on UK TV pricing in 2023, while next year’s sporting and election events are likely to fuel growth in media spend across the board ECI Media Management has released its Q4 Media Inflation Update, revealing that in the UK, TV pricing has fallen overall in […]
All People All Places (APAP), a charity dedicated to helping vulnerable people overcome homelessness, has today unveiled a hard-hitting new billboard in London, filled with items essential for surviving on the streets in the harsh winter months. The billboard is the brainchild of APAP and Cogent, an independent marketing agency that counts high-profile brands among […]
Accenture Song has appointed Camille Yin to the newly created role of ‘Head of Brand Design.’ Yin’s appointment will bring together design and brand strategy as the agency continues to evolve its commitment to tech powered creativity. Camille joins Accenture Song from Anomaly, where she was instrumental in setting up its brand design department with […]
BMB has been appointed lead strategic and creative agency for Kerry Dairy Consumer Foods, home to the UK and Ireland’s leading dairy and plant-based brands including Strings and Things Kids Snacks, PURE, Dairygold and Charleville brands. BMB pitched against three other agencies (undisclosed) to win the account in a process organised by the AAR. BMB […]
North East-based media agency, Route, has appointed one of the UK’s highest profile FMCG marketers to the board as Non-Executive Director. Gareth Turner, former head of marketing for Weetabix and a driving force behind the viral ‘Beans on Bix’ campaign, has over 23 years of experience in national and global roles, marketing some of the […]
Independent full-service advertising agency St. John and restaurant-growth consultancy Store By Store (SxS) have launched “Smart Takes,” a podcast series created to discuss restaurant growth, trends, guest experience, franchising and how to build long-term brands in the QSR, fast casual and casual categories. Store By Store, a partner company to St. John, uses guest transactions, proximity data and marketing […]
The ex-Google executive takes the reins of the business in Italy following success with localised approach Global digital marketing business Jellyfish today announces the promotion of Andrea Prosperi as Regional Director, Italy. Having joined in 2021 to run Jellyfish’s client management operations in the country, Andrea will now be running the business, including sales, partnerships […]
Ever since McDonald’s created the Big Mac in 1967 the burger has had an economic index named after itself, a museum dedicated to its history and in Sweden people order a Big Mac every third second. Despite its celebrity status, Big Mac has been lacking something most icons have – an autograph! Therefore, McDonald’s Sweden […]