Havana Club is announcing a change within its senior team with the appointment of Nathalie Parte to replace Anne Martin as Global Marketing Director of the leading international Cuban rum brand. Parte joins Havana Club from partnering company, Pernod Ricard France, where she served as Brand Director across portfolios including Ricard, Ballantine’s, Jameson, Lillet and […]
The Brandtech Group today announces a powerful collaboration with Google Cloud, integrating their cutting-edge AI models into its industry-leading generative AI marketing platform, Pencil Pro. With its collaboration with Google Cloud, The Brandtech Group clients will enjoy access to advanced Google Cloud models as they’re available, with the latest to generate insights, assets, predictions and […]
Experienced ad-tech professional to enhance Multilocal’s position as the global leader in audience curation Multilocal, the programmatic curation as a service specialist, is pleased to announce the appointment of Rachel Powney to the newly created role of Vice President of Marketing. With 20 years of experience in the ad-tech industry, Rachel is set to lead […]
The Ontario Lottery and Gaming Corporation (OLG) made a bold move into the fashion world with the launch of LOTTO MAX Thrift Drop, an exclusive collection created in collaboration with designer Kevin Leonel. Aimed at capturing the attention of Gen Z and Millennials, this initiative features upcycled hoodies, jackets, and shirts—each piece unique and infused […]
The event aims to bring together some of the finest minds in advertising to tackle the industry’s biggest ongoing challenges The Advertising: Who Cares? movement has announced details of its launch event, to be held at the Royal Society of Arts in London on 12 September, starting at 2pm. The event seeks to offer solutions […]
Identifying an opportunity within the healthcare sector, MISSION agencies Solaris Health and Speed Communications have collaborated to launch a new PR consultancy – Chemistry we Create – taking a bespoke approach to delivering against complex health, brand or disease briefs. Bringing together over 40 years of medical communications, education and PR agency experience, Chemistry we […]
Saatchi & Saatchi has bolstered its creative department, led by CCO Franki Goodwin, with the appointment of award-winning creative and directing duo Elliot Lee and Rory Peyton Jones. Lee and Peyton Jones’ work has made significant waves in the industry. Most recently, they were behind ‘The Everyday Tactician’ for Xbox, which has swept the board […]
Creative technology studio Appetite Creative has created a new side panel on-pack communication for world leading food processing and packaging company Tetra Pak across its packaging in Spain and Portugal and mid-Europe including Germany and Austria. The updated on-pack communication gives customers access to a smart packaging experience to help them learn more about sustainability. […]
Andy Blenkle appointed President to expand government practice Independent agency Yes& has consolidated its federal government business in a new subsidiary, Yes& Federal LLC, offering outstanding strategic communications, integrated marketing, branding, advertising, and public relations services along with top-tier creative production including copywriting, graphic design, video, digital/online, and events. Yes& Federal will support the government’s ongoing efforts by […]
Cadbury has today launched a new Gen-AI powered tool named ‘My Cadbury Era’ which places users in classic Cadbury posters to celebrate its 200 year heritage, with a new campaign activation from its agency of record VCCP London. Building on the Yours For 200 Years campaign, which celebrates Cadbury’s 200th anniversary and its long-standing relationship with the […]