The identity hub for data-driven advertising campaigns has also received the ISO 27001 certification for its CDP security and rigorous handling of customer data Audiencerate, the identity hub for data-driven advertising campaigns, today announced the appointment of Marco Del Tongo as CEO of Audiencerate Ltd and the opening of a new office in Italy. With […]
Reused ads, or those using recurring elements, are scoring extremely well Repeating existing ads and reusing existing characters at Christmas is a highly effective strategy, according to new evidence from System1, who test every Christmas ad every year on their Test Your Ad platform. That tallies with existing studies into “Wear-Out” from System1, which show […]
Innovative branding powerhouse Monroe, renowned for its distinctive approach to heart-driven branding, unveils a transformative step in its own journey. Today, Monroe proudly announces its refreshed brand identity, accompanied by a revitalised website and an intriguing campaign film that mirrors its core values and the challenges it addresses. From its inception, Monroe has been synonymous […]
Quality Street and footballing legend John Barnes, have teamed up for the ultimate Christmas collab – creating a rap music video to celebrate the brand’s recyclable paper wrappers. Barnes is not only one of the country’s best-loved footballers, but also a rapping icon thanks to his cameo appearance in the 1990 England World Cup song, […]
HUMEN, the mental health charity leading a movement to improve and maintain men’s mental health, and to change the face of what it means to be a man, launches the campaign as part of Men’s Health Month. It also comes ahead of The HUMEN Space 1:1 project. This new venture will allow the charity to […]
Hey Baby Director Sune Sorensen and The Wonderful Agency brings us a lovely heartfelt story to ring in the Holiday spirit. Ida is stuck in the hospital for the holiday season only to find that a certain someone has stopped by for a visit – but he’s early… The campaign is titled “A Holiday Wish” […]
Deezer’s new quirky ad shows that music infectious energy simply can’t be contained The new Deezer comes to life in a bold, fresh and quirky ad by BETC Deezer has unveiled its new brand campaign in France, created with ad agency BETC Paris. The campaign brings Deezer’s new brand signature to life: Live the Music […]
Tampon for Men by Finnish hygiene product brand Vuokkoset aims to alleviate the distress transgender men feel related to menstruation. The creative partner behind the idea is TBWA\Helsinki. The product was launched during the international Transgender Awareness Week and sparked a discussion in Scandinavia of the inclusivity of the health and wellness industry. Research has […]
The High Seas Alliance campaign aims to persuade the British government to urgently sign and ratify the High Seas Treaty into law. The Treaty will help make it possible to protect 30% of the Ocean through MPAs by 2030 and bring other protections to the high seas. The poster, created by Creative Coalition, shows an […]
Move creates market-leading offer in the fast-growing retail media and ecommerce sector Acorn-i, the leading technology-driven ecommerce and retail media company, has integrated with Jellyfish, the global digital marketing business and fellow Brandtech Group company. Together, they create a dynamic entity within Jellyfish: Jellyfish Commerce, a platform-first digital commerce and retail media powerhouse that will […]