A new national social media campaign from IBM is building awareness of their free education program IBM SkillsBuild. Developed jointly with the creative agency SpecialGuest, this campaign centers around a personality quiz where potential learners can find out their Tech Type. While the quiz is designed for broad appeal and ongoing usage at TechTypeQuiz.com, IBM is specifically seeking […]
In this time of skyrocketing prices and out-of-control interest rates, A&W Restaurants is coming to the rescue of cash-strapped consumers with Rooty’s Mug Club and some seriously sweet deals on their classic All American Food. In a new campaign created by full service agency Cornett, they’ve tapped a pair of the world’s most extreme penny […]
The scholarship aims to amplify historically marginalized voices in the creative industry Wunderman Thompson today opens applications for the 2023 Helen Lansdowne Resor Scholarship in partnership with the 4A’s Foundation. Named after Helen Lansdowne Resor, the industry and Wunderman Thompson’s first female copywriter, the scholarship provides female & non-binary students the opportunities and support they […]
People for the Ethical Treatment of Animals (PETA) has unveiled a poignant animated film that calls for a new Christmas tradition – one that excludes the killing of turkeys – created by creative agency House 337. “Kill the tradition, not a turkey” sees Tessa the Turkey, voiced by acclaimed actor Jane Horrocks, taking centre stage […]
New partnership aims to offer more Nectar rewards for customers, while streamlining processes for brands Nectar360, which owns and operates Nectar, the UK’s largest loyalty coalition programme, today announces the launch of a new platform to support their Nectar eShops proposition, powered by leading provider of global loyalty commerce and personalised offer networks, Valuedynamx, in […]
The development is the latest in a strategic design partnership lasting over a decade Peopleway, the global people measurement solution provider, is repositioning as an AI-led human behavior product specialist with end-to-end brand strategy from Wipro-owned global experience innovation consultancy Designit. Peopleway, which has firm roots in behavioral psychology and a strong legacy in human behavioral […]
Multi-brand owner and leading dairy supplier Lactalis, has appointed Clarion Communications to carry out its foodservice marketing and communications following a competitive pitch process. Clarion’s B2B division, which includes clients Unilever, Jacobs Douwe Egberts and Kerrymaid, to name but a few, is growing with the addition of Lactalis. Next year, the programme will kick off […]
Created by AMV BBDO and RB2B, this new content series champions British SMEs by shining a light on the challenges of running a small business today Vodafone Business has partnered with “Dragon’s Den” and “Diary of a CEO” star, Steven Bartlett, to create a new documentary film series giving small business owners big digital makeovers. […]
New “WorkShift” Study Shows Execs Seriously Out of Touch with Workers’ Desire for Meaningful Work New research from StrawberryFrog and Dynata reveals a rampant number of U.S. employees feel unfulfilled in their current jobs, and most don’t believe their senior leadership is aware the problem even exists. StrawberryFrog, the renowned creative marketing consultancy that does […]
Global brand experience and packaging design agency Vault49 share news of three senior promotions within its London team: Gali Lucas and Tom Macpherson have both been promoted from Design Director to Associate Creative Director, and Anna Stanford has been promoted from Senior Marketing Manager to Marketing Director. Jonny Bateman, Creative Director of Vault49 London’s studio, […]