– Oven gloves sing their support for hosts and help make the Christmas dinner one to remember – – Features Starship’s 1987 hit song ‘Nothing’s Gonna Stop Us Now’ – – Debuts during ITV’s Coronation Street on 6th November – Morrisons is showing its support for the nation’s festive hosts in its latest Christmas advert which […]
Directed by Pierre Davy through HAMLET, the campaign celebrates the buyers and sellers of the pre-loved movement urging them to ‘Keep it Going’ The pre-loved clothes movement has grown in size and popularity over the past few years, with savvy consumers valuing sustainability and financial benefits over mass produced fast fashion. And the chance to […]
Full-service digital agency Human has hired Paige Epsky as account director, Rob Hofferman, VP, Managing Director announced today. For more than 10 years, Epsky has worked in the ad industry helping clients build genuine, authentic consumer relationships around their brands. She comes to Human after working as director of account services at Minneapolis’ Electric Advertising […]
Global socially-led creative agency We Are Social today launched the latest edition of its annual trends report, Think Forward 2024. This year’s report, titled ‘The Social Reckoning’, examines how, in a backdrop of increased commercialisation and commodification, people on social media are rethinking and reframing their worth. They are examining the value derived from their […]
Full-service food and beverage marketing agency quench is handling the creation of a digital campaign for B&G Foods’ Victoria pasta sauces. quench is part of Pavone Group, a full-service marketing group with offices in Philadelphia, New York, Atlanta and Harrisburg, Pa. The digital media campaign, targeting the Northeast, will promote Victoria’s premium pasta sauces throughout […]
Brandon, an independent creative partnership, has hired 3 new people within its client service team. The Manchester consultancy works in the consumer goods sector and has seen exponential growth internationally through 2023. With the consultancy now working across Europe; with new client partners in France, Spain, Sweden and Finland. Emma Bell, formerly of IMA Home, […]
The grower-owned food company has a long-term commitment to sustainable and ethical practices across its global business New Zealand-based growers’ cooperative Zespri Group, its media agency Mindshare and adaptive streaming specialist SeenThis are pointing the way for advertisers seeking to balance greater sustainability and media performance, with the announcement of remarkable emissions savings from the […]
New research explains alarming waste levels in digital transformation and the hefty price global businesses are paying for neglecting people in the process Digital transformation, often hailed as the panacea for business growth and innovation, is continuing to prove to be a highly damaging leaky bucket for businesses both in the UK and world-wide – […]
Very has unveiled an exciting new brand platform – ‘Let’s Make It Sparkle’ – via a joyful, humorous Christmas campaign that positions the digital retailer and its customers as vibrant, pink flamingos and encourages us to transform everyday experiences into something wonderful. The new creative platform and Christmas campaign, developed by The Gate, bring to life Very’s […]
McDonald’s UK has entered the faux out of home (FOOH) ring with the launch of its latest campaign – Festive Wins. Delivered by Red Consultancy and produced in partnership by Pebble Studios, the Festive Wins CGI campaign includes a fleet of festive baubles driving through Oxford Circus, London, a bursting McDonald’s burger box outside the […]