Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) has named Dan Clays CEO of OMG EMEA. In his new role, Clays – who has been CEO of OMG UK for the past four years – will oversee strategy, operations and the development and adoption of transformative capabilities to support […]
Untold Insights launches SegmentAI – segments you can interact with Untold Insights, the company that blends deep customer insights with cutting-edge AI, has launched SegmentAI – segmentation that talks to you. Avery, the SegmentAI demo AI persona, has been created to show how users can have a direct conversation with their target audience. A 23-year-old […]
A fresh OOH campaign from Castra, one of Sweden’s fastest-growing IT consulting companies, is getting reactions for making no sense at all – at least to the average viewer. The reason: The ads are written in the constructed languages of Klingon (Star Trek), Sindarin (The Lord of the Rings) and Galactic Standard (Star Wars). A […]
Hall & Woodhouse to start work with Big Black Door as they refine their consumer marketing strategy. Hall & Woodhouse, the Dorset-based beer and pub company that owns the iconic Badger Beers and Outland, has appointed Big Black Door, the Leeds based strategic marketing consultancy, to develop a long-term consumer strategy for their ale portfolio. While […]
Savills, the international real estate advisor, has launched its first major new TV and online campaign since appointing adam&eveDDB as its lead strategic and creative agency earlier this year. The new campaign, “We know what it means to move”, marks a shift for the brand as it aims to position Savills as a brand that […]
Startup Pure Rush Soap brings in family friend Mark Wenneker to help them get their brand off the ground. Wenneker pulled in a few friends himself, including Hungry Man’s Dave Laden, content creation studio Logan, comedian Andrew Donnelly, and Amalgam’s Ned Wallroth. At the core of the campaign lies Pure Rush’s unwavering commitment to transparency and […]
Boston agency Colossus has hired Trish Dowley as executive producer. Trish joins the thriving indie shop after honing her skills at agencies such as MullenLowe and Arnold. She has worked on Fortune 500 brands including Acura, Google, JetBlue, Carnival, U.S. Cellular, Avis, McDonald’s and others. “Trish has helped create some amazing work over the years […]
Brand Metrics, the global brand uplift measurement specialist, has appointed Cornelia Alvelind as Customer Success Manager as it aims to further strengthen its service to publishers and their advertisers. In her new role, Cornelia will act as a strategic link between Brand Metrics and its partners to ensure they get the best experience possible – […]
By adding SaaSquatch’s leading customer referral technology to impact.com, clients will be able to transform customers into lifelong advocates through authentic, profitable, and scalable partnerships between consumers and brands impact.com, the world’s leading partnership management platform, today announced it has acquired SaaSquatch, a best-in-class provider of customer referral software. Combining SaaSquatch’s technology with impact.com’s platform […]
prDOOH ad spend is expected to increase by a third (31%) over the next 18 months. Nearly a third (31%) of UK advertisers have included prDOOH in media plans – with more (39%) looking to increase this in the next 18 months. A third (33%) of UK advertisers are reallocating budgets from other digital channels […]