InMobi, a leading provider of content monetisation and marketing technologies that help businesses fuel growth, has announced the acquisition of Quantcast Choice, a consent management platform (CMP) designed to help publishers seamlessly align with the rapidly changing global privacy regulations. This strategic acquisition reinforces InMobi’s commitment to bolstering its privacy management platform for mobile app and […]
“Generation Z, born between the mid-1990s and early 2010s, is entering the workforce with its unique set of expectations and preferences’ says 438 co-founder Andy Whitmore. “What this generation of digital natives isn’t expecting are the outdated methods that so many large, and supposedly ‘forward thinking’, innovation-led organisations are still adopting to ‘engage’ with them […]
Set to take the brand to an exciting new place in communicating their tech expertise, Currys has announced the launch of a new brand platform called “Beyond Techspectations”. Created by AMV BBDO with media strategy developed by Spark Foundry, the aim of “Beyond Techspectations” is to show how Currys goes above and beyond in everything […]
“Until is such a smart concept’, said Neil Dawson. “It can catapult the businesses of independent wellness professionals to a whole new level. It gives them and their customers access to the very best in facilities and does so in a flexible way that suits them. Working on a fresh, new concept like this is […]
Primark, the international fashion retailer, has appointed VCCP as its global branding and creative agency partner following a three-way competitive pitch process. As Primark ramps up its expansion across new markets, channels and products and grows its brand across Europe and the US, VCCP has been tasked with creating a global creative platform that brings […]
Independent creative agency Pereira O’Dell has hired Juliana Constantino, former Global Creative Product Lead at Meta, as Executive Creative Director. Constantino spent over 8 years at Meta, her first five at Facebook and later Instagram, ultimately leading global creative product for the Instagram Creative Lab. Most notably in 2017, she led the go-to-market strategy for […]
Bensimon Byrne and 1stAveMachine create a first-of-its-kind test-drive with supermodel Coco Rocha to launch the new flagship EV To promote the new fully electric Audi Q8 e-tron vehicle, Audi Canada has launched “Feel the Art of Audi,” a bold creative campaign from Bensimon Byrne which allows would-be drivers to both see and feel the future of premium mobility and illustrate […]
Former Chief Creative Officer of BBDO, David&Goliath, and The Wonderful Company brings big-brand experience and creative bench-strength to fast-growing agency. Bobby Pearce has joined Gravity Global in the newly created role as U.S. Head of Creative. The announcement follows the agency’s acquisition of 9thWonder, which increased its overall business by 40% and brought its U.S. […]
Itaú Unibanco imagines women’s football without Brazil’s four-decade long ban. To pay tribute to women’s football athletes of today and yesterday, Itaú Unibanco, sponsor of all Brazilian national soccer teams, has focused their latest ad campaign on the four-decade long ban on women playing the sport, using artificial intelligence to envision Brazilian women’s teams from […]
After an extensive selection process, Wien Nord Serviceplan, the full-service creative agency headquartered in Vienna, has been chosen to work on new ways of communication for the Austrian National Tourist Office. After several years without a full-service creative agency, the Austrian National Tourist Office (ANTO) initiated a Europe-wide search in December 2022 with the aim […]
