“Rebranding Twitter as ‘X’ may be Elon Musk’s ticket to success, but it’s also a huge gamble. Twitter is a recognised global brand and one wonders if the ‘X’ moniker will carry the same weight; brands thrive on awareness and the Twitter name has that in spades. It’s yet to be seen whether X will […]
Brands Using Playground’s YouTube Measurement Solution Uncover Key Elements Driving Campaign Effectiveness Attention measurement and optimisation provider Playground xyz Attention Intelligence Solution (AIP) announced today its actionable attention solution on YouTube, as well as unveiling new insights on how advertisers can garner the most attention for their Youtube ad campaigns. “Optimization is the key to […]
This year, World Conversation Day held special significance in Lebanon. On July 12th, citizens woke up to discover their streets inundated with numbers – not just any numbers, but the precise and personal phone numbers of their own politicians. In a groundbreaking initiative titled ‘Khallina Nethawar’ (Let’s Have a Conversation), the Lebanese Ministry of Telecommunications […]
Independent global media consultants ECI Media Management announces that it is incorporating British firm Eley Consulting into its European business. Established in 2015 by Mike Eley and Richard Edwards, Eley Consulting supports leading advertisers with market intelligence and expertise in strategic and digital planning, intermediary services, media accountability and financial transparency. The move marks the […]
Leo Burnett has promoted Carly Avener to CEO of Leo Burnett UK The promotion will see Avener lead Leo Burnett UK and head up the agency’s management team. Carly Avener joined Leo Burnett in 2019 as Managing Director. Since joining, the agency has grown revenue by more than 50% , fuelled by both organic growth and new business wins. She has […]
The digital insurance brand’s metaverse museum pranks competition The LAQO Metaverse Insurance Museum is the first of a kind in the world, located on the Decentraland metaverse platform. The visitors can go through the old-fashioned insurance experience, such as filling out endless forms or forever waiting in line at the counter for insurance officers to […]
GUT’s latest appointments speak to the office’s continued success and growth across its team and clients Global independent creative agency GUT is announcing the appointments of Natalie Street as Head of Accounts and Christian Buer as Executive Creative Director in its Toronto office. Buer will lead the creative team alongside ECD Brynna Aylward. Both Street and […]
This summer Samsung will mark the release of the new Warner Bros. Pictures movie, BARBIE, with an exclusive 8K trailer and The BARBIE SmartThings DreamHouse on Samsung.com The release of BARBIE is set to be one of the biggest cultural moments of the year and today, Samsung Electronics Co, Ltd announces its partnership with Warner […]
The new Desperados campaign ‘Mix of Flavours’ confirms the brand’s commitment to art and street culture by putting a crew of 8 emerging artists in the spotlight. The artists were discovered following a shout out on the brand’s Instagram account about the project. Desperados (HEINEKEN group) aims to give new talents with varied backgrounds and […]
The newly-launched full-service media and marketing consultancy will specialise in ESG transformation through advisory, enablement and strategic services As the media world grapples with its role in the climate crisis, the Responsible Marketing Agency launches today as a new breed of specialist with a mission to help media, digital and marketing clients to realise sustainable […]