Playground xyz, the leading attention measurement and optimisation platform, has unveiled a revolutionary attention framework, to help brands find their Optimal Attention. This cutting-edge approach offers advertisers a bespoke and in-depth understanding of how Attention Time directly influences outcomes, marking a new era in attention measurement. Over the past five years, Playground xyz has been […]
Created by Mutant, ‘Built to Resist 24’ is inspired by the Cosplay and Live Action Role Play Movements Lifestyle brand, Eastpak, today launches its 2024 global brand campaign which reinforces iconic brand platform ‘Built to Resist’. Created by independent creative agency, Mutant, the spot draws inspiration from the increasingly popular Cosplay and Live Action Role […]
Leo Burnett UK has elevated Andrew Long and James Millers to Executive Creative Directors, further strengthening the agency’s creative leadership under Chief Creative Officer Mark Elwood. With Leo’s since 2017 and having led creative for McDonald’s UK for the past four years, the former Creative Partners were integral to the agency’s triumph as Campaign’s Creative […]
The two senior appointments come as esbconnect seeks to extend the value of its 17m-strong email database beyond the inbox Customer acquisition specialist esbconnect has appointed John Ball as Sales Manager and Jake Ness as Client Solutions Director. John will work across the company’s entire product and service portfolio, with a particular focus on Inbox […]
Appoints four world-class gaming specialists to serve gaming clients in EMEA and APAC Trailer Park Group, the global leader in entertainment marketing and content production, has announced that its industry-leading gameplay video production and marketing studio, Dark Burn Creative (DBC), is expanding to Europe with an active presence based in London. The move allows Dark Burn Creative […]
LinkedIn, the world’s largest professional network, and creative agency VCCP London are taking careers advice directly to young professionals as their coffee truck with a twist, visits London and Manchester. As part of a new brand campaign, VCCP has created the live activation, a ‘LinkedIn Know-How To Go’ coffee truck with a twist and a […]
Elevation to new executive role for former MD, with Jonathan Tapper appointed as successor Saatchi & Saatchi has appointed Sarah Jenkins as Chief Operating Officer, a newly created role which will see Jenkins drive operational growth for the business. Jenkins will be focused on operational transformation as the agency moves into a key growth period. […]
Creative technology studio Appetite Creative, in partnership with Domino Printing Sciences (Domino), today released results from its third annual connected packaging survey. The research found sustained interest over the last 12 months, with 82% of those surveyed stating they have used connected packaging, compared to over four-fifths (81%) from the survey released in 2023 and […]
Creative agency Wolfstreet produced Adyen‘s brand positioning campaign for the EMEA markets. The Amsterdam-based agency, which has been assisting Adyen with content since 2019, developed multiple custom sets in Cape Town for various payment scenarios, where all graphic elements were created in-camera. This campaign marks Adyen‘s strategic initiative to strengthen its position as the preferred […]
Tom, Dick & Harry Creative Co. (TDH) owners, Bob Volkman, David Yang and Greg Reifel, announced that Chris Hill has joined the agency as Managing Director. Hill will lead the agency’s day-to-day operations, strategic vision, and client engagement, while helping build on TDH’s continued growth. “We couldn’t be more excited about the future of TDH […]
