KLM Royal Dutch Airlines Premium Comfort Class goes big on outdoor; The Brand Sigma executed the strategic OOH campaign. KLM Royal Dutch Airlines introduces new Premium Comfort Class on India routes. The launch highlights the importance of India as a focus market for KLM. The new cabin available on flights between Bengaluru, Delhi and Mumbai […]
Adaptation of Backstreet Boys track brings humour to the ‘Refreshingly Irish’ campaign DLMDD, the music supervision and sound branding agency, has produced the new soundtrack to Diageo’s Rockshore Lager as part of its Refreshingly Irish campaign, with a witty parody version of Backstreet Boys’ As Long As You Love Me. With a nod to Irish humour, the soundtrack is […]
Adnami’s Attention Score enables advertisers to plan, optimise and measure attention on high impact ad campaigns. Ad tech company Adnami enables media buyers to evaluate the buying of high impact advertising with proprietary predictive attention measurement technology. Born out of the lack of consistency and efficiency in measuring high impact, Adnami has stepped in to […]
InMobi, a leading provider of content, marketing, and monetization technologies that help businesses fuel growth, has appointed industry veteran Inderbir Singh Pall as the new Chief Technology Officer (CTO) for InMobi Advertising Platform. With more than 10 years of experience with InMobi, Pall will play a crucial role in elevating the company’s technology roadmap, spearheading […]
Lushly illustrated and animated series, ‘Rich Taste, Less Waste’ tells the story of Cambio’s eco-friendlier, easy-to-recycle coffee pods Cambio Roasters (Cambio), the fair trade, easy-to-recycle coffee pod company on a mission to reduce waste caused by single-serve coffee consumption, is launching its first-ever national brand campaign and platform, “Rich Taste, Less Waste.” Cambio was founded by […]
VOXI, the mobile network for young people unveils its new campaign “The Fun Never Ends”, the first by AMV BBDO VOXI by Vodafone, the mobile network for social media lovers, has unveiled its new campaign, “The Fun Never Ends” to promote its Unlimited Social Media proposition. Inaugural work by AMV BBDO, the tongue-in-cheek campaign sees […]
Doe-Anderson, the oldest independent ad agency in the U.S. –partnered with storied brands such as Maker’s Mark and Carrier – has been selected to serve the marketing needs of TDECU, Houston’s largest credit union. Doe-Anderson, the oldest independent ad agency in the U.S. –partnered with storied brands such as Maker’s Mark and Carrier – has been […]
Degree “Crash Ads” campaign shows the amazing feats athletes like wheelchair motocross champion, Aaron “Wheelz” Fotheringham, can achieve when they feel confident and protected from odor and sweat Degree, also known as Sure in the UK and Rexona in the rest of the world, believes movement has the power to transform lives and, as the world’s number one deodorant and […]
Indie Boston agency Colossus awarded creative and strategy duties after competitive pitch As leading wellness brand New Chapter furthers its success through unique product offerings and strategic marketing, the company sought out a partner that would both align with their brand values and bring a unique energy to the assignment. After a competitive pitch process, it was Colossus that […]
BBH is putting the spotlight on the nation’s most famous chicken burger – Burger King’s Chicken Royale in a campaign that taps into a truth that for some, the Home of the Whopper, isn’t all about the beef. But instead of a clichéd food porn, shot of a golden chicken fillet gently landing onto a […]