Following a competitive pitch, TMW Unlimited scoops advertising and CRM business Suzuki has appointed TMW Unlimited, part of UNLIMITED, to be its integrated creative, content and CRM agency of record. Following a pitch process handled by the Observatory International, the agency will be responsible for delivering integrated creative campaigns and content across all major channels, […]
On Your Side, the nationwide support and reporting service dedicated to the East and Southeast Asians who’ve experienced racism or hate, launched on Saturday 10th a compelling campaign in collaboration with The Gate London. The initiative, titled ‘A Better Fortune,’ aims to commemorate the Lunar New Year and highlight the alarming acts of hate against […]
Nationwide is continuing its ‘Good Way to Bank’ commitment as its latest TV advert, delivered by NCA, shows how customers are put first when it comes to getting the most out of their savings. It is the latest move by Britain’s biggest building society that challenges the shareholder-owned banks by demonstrating its difference as a member-owned […]
Today, Zenith UK’s Chief Executive Officer, Natalie Cummins, names Richard Clay as its new Chief Strategy Officer. The news follows that of Kush Bhardwaj, who was promoted to Head of Investment at the end of last year. Clay started at Zenith UK in 2010 as a planner, before moving into strategy where he has spent […]
As an addition to TUI Group‘s existing leisure hotel portfolio, this upscale hotel brand offers laid-back, contemporary luxury with highly tailored and flexible service. Being part of a leading global tourism group, TUI Hotels & Resorts wanted to diversify its portfolio by introducing a hotel brand that would help it enter a new segment of […]
Meet The People (MTP), the innovative alternative to the big advertising holding company model, today announced the hiring of Lu Hur as the company’s Group Chief Financial Officer. The move comes after two years of growth for the young agency group founded by ad veterans Tim Ringel, Tom Armbruster and Natalie Alberta Dusey, and includes […]
Exclusive research released today by Bountiful Cow, a leading independent UK media agency, proves that brands adopting Relative Advantage growth principles can deliver a significant uplift across brand metrics and business performance. Analysis of 236 advertising campaigns from the IPA Databank, demonstrated the impact of Relative Advantage as a growth framework, that is particularly relevant […]
Expansion of YouTube CTV ads measurement key step forward for global Nielsen ONE strategy Nielsen, a global leader in audience measurement, data and analytics, will expand its Connected TV (CTV) measurement of YouTube ads into 11 global markets. The agreement between Nielsen and Google will integrate YouTube CTV measurement, inclusive of co-viewing, into Nielsen ONE […]
Today ITV announce that Tom Houser – formerly a Creative Director at the BBC and Uncommon London – will join ITV Creative as Executive Creative Director in March. Along with Niki Garner, Director of ITV Creative, he’ll be part of the leadership team of ITV’s in-house creative agency. Tom has previously led award-winning accounts including […]
Campaign measurement specialist Brand Metrics hires Robby Kraai to develop and scale the company’s CTV product offering Global ad tech firm Brand Metrics, which helps digital publishers prove the value of their online advertising, today announces the appointment of Robby Kraai as part of the company’s ongoing expansion into CTV. Assuming the role of Head […]