‘IT’S A GAME CHANGER’: SPORT CLIPS HAIRCUTS DEBUTS NEW BRAND PLATFORM AND NATIONAL CAMPAIGN REDEFINING HAIRCUTS FOR MEN

‘IT’S A GAME CHANGER’: SPORT CLIPS HAIRCUTS DEBUTS NEW BRAND PLATFORM AND NATIONAL CAMPAIGN REDEFINING HAIRCUTS FOR MEN

Created by independent ad agency Preacher, the comedic work suggests you can, in fact, have it all–especially if you’re watching sports while getting a haircut  Sport Clips Haircuts, the leading haircutting franchise that lets men and boys get coiffed and pampered while watching sports, is launching a new brand platform, campaign and tagline, “It’s a […]

Bridgestone MEA and Serviceplan Middle East Collaborate to Unveil Innovative Radio Roadblock, ‘The Lane Change Song’ for United Nations Global Road Safety Week

Bridgestone MEA and Serviceplan Middle East Collaborate to Unveil Innovative Radio Roadblock, ‘The Lane Change Song’ for United Nations Global Road Safety Week

Every year, traffic accidents claim the lives of over 1.35 million individuals worldwide. In the United Arab Emirates (UAE), the number of crashes escalated from 2,931 in 2021 to 3,488 in 2022, making it clear that road safety is a pressing concern. * Among the leading causes of fatalities in the UAE is reckless lane […]

Saint Elmo’s gives Long COVID symptoms to gaming characters

Saint Elmo’s gives Long COVID symptoms to gaming characters

Saint Elmo’s and the Long COVID Europe patient network are raising awareness about Long COVID by bringing real symptoms into the worlds of Elden Ring, Minecraft and The Witcher 3. The new level of difficulty called Long COVID Mode allows millions of gamers around the world to experience how tough life gets with Long COVID. […]

Channel 4 brings iconic blocks back together for single brand streaming future

Channel 4 brings iconic blocks back together for single brand streaming future

Channel 4 is boldly bringing all its digital, social, and linear channels together under one single brand as All 4 becomes ‘Channel 4’, elevating the broadcaster’s streaming-first commitment for the digital age. Audiences will enjoy a more seamless and connected viewing experience across all of Channel 4’s services and platforms. Whether they choose to stream […]

FAB Finalists For The 25th FAB Awards Revealed!

FAB Finalists For The 25th FAB Awards Revealed!

Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 25th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards building brands. […]

Serviceplan Middle East and Experience Abu Dhabi launch global campaign ‘One Summer Isn’t Enough’

Serviceplan Middle East and Experience Abu Dhabi launch global campaign ‘One Summer Isn’t Enough’

Partnership with DCT Abu Dhabi, Serviceplan and Dejavu positions the emirate as a summer destination Serviceplan Middle East has partnered with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Dejavu to create One Summer Isn’t Enough. The landmark seasonal campaign has launched across 12 markets under the Experience Abu Dhabi […]

Audiencerate to elevate first party data for Nexi

Audiencerate to elevate first party data for Nexi

Audiencerate, the identity hub enabling data-driven advertising, today announced its expansion into the finance industry. It has been selected to enhance the management and activation of first party data across digital marketing for its leading European paytech client, Nexi.  Nexi offers a wide range of payment services to both consumers and businesses, which are fast, simple and […]

impact.com Continues Momentum in the First Quarter, Fueled by Client Growth, New Products and Partnership Events

impact.com Continues Momentum in the First Quarter, Fueled by Client Growth, New Products and Partnership Events

Highlights include client and partner expansion, new product integrations and features, and more than a dozen industry awards and accolades  impact.com, the world’s leading partnership management platform, announces today the company’s continued momentum in Q1, with client acquisition, new product offerings and the company’s sold-out Partnerships Experience (iPX) conference.  During the quarter, impact.com added more […]

A House in the Clouds: Without’s global redesign for The Thinking Traveller repositions the luxury villa company as the “keyholder to places with soul”

A House in the Clouds: Without’s global redesign for The Thinking Traveller repositions the luxury villa company as the “keyholder to places with soul”

Without has challenged the generic codes of luxury travel with a global brand redesign of The Thinking Traveller, by telling real stories with soul that speak to tomorrow’s luxury customer. Unlike most villa rental companies, which share portfolios, The Thinking Traveller’s thoughtful collection is only available through them, with dedicated support from local experts who […]

DAVID announces agency moves in the US   

DAVID announces agency moves in the US   

Ricardo Honegger has been promoted to Chief Growth Officer in the US, and Carolina Vieira is the new Managing Director in Miami    Two individuals with long and successful careers in the WPP Group have been promoted at DAVID. Ricardo Honegger (Rico), who for the last 3 years was Managing Director of DAVID Miami, is now Chief […]