In a world that’s constantly evolving, new narratives are questioning the existing notions and breaking stereotypes in every aspect of life. One such being where men are automatically assumed to be stronger in a relationship by the virtue of their physical strength. Though while introducing the woman the society regards her as the ‘better half’. […]
Creative agency EveryFriday has created the identity for ‘Addicted to Recovery’. A movement centred around a podcast that aims to challenge common misconceptions about addiction by having honest conversations about it and giving hope to people who are struggling with addiction. ‘Through the fog of addiction, there is hope.’ Addiction is a term that is […]
The new design & venture studio will act as a discipline-agnostic accelerated international design partner, led by two of the most influential and internationally acclaimed design leaders in the industry. ZeroSixty will bring a fresh perspective to the world of experience and product design, focusing on a diverse range of design services and forward-thinking partnership […]
The appointment comes as part of Rhone’s growth strategy, with womenswear launching summer 2024 Global connected marketing agency, IMA-HOME, has been appointed as lead agency for US performance lifestyle brand, Rhone. Driven by a powerful ambition to blend physical and mental fitness, Rhone aims to create a space for like-minded, active individuals who invest in […]
Media veteran is creating new approaches to defining dynamic local audiences while transforming the agency’s culture. Moroch, a premier agency for such franchise marketers as Honda, McDonald’s, and Planet Fitness, has named Jaquie Hoyos Chief Media Officer. Since joining Moroch as EVP/Media Services in 2020, Hoyos has revamped the agency’s approach to media by introducing […]
St Luke’s has appointed award-winning strategist Flora Proudlock as Strategy Director, to lead a number of the agency’s accounts, including online supermarket Ocado. She will report to Chief Strategy Officer at St Luke’s, Dan Hulse. Proudlock joins from The&Partnership London where over seven years, she was both head of strategy at ATN, The&Partnership’s digital content […]
New campaign by UltraSuperNew shows a unique perspective on love in the digital age Today, leading condom brand SKYN launches its annual Valentine’s Day campaign for the Japanese market, showcasing the romantic journey of two AI platforms on a date. Traditionally focussing on relationships between long-term couples, this year’s campaign, ‘Human Softness,’ explores the dynamics […]
Embark Veterinary, a global leader in dog health and genetics, today announced the appointment of independent creative company Colossus Creative Co. as its agency of record. The collaboration is focused on a transformative brand campaign set to launch in March 2024 spotlighting Embark’s unique position in the more than $345 million canine genetics and health […]
Full-service creative agency Barrett Hofherr has created “Never Stop,” a new campaign for integrated health delivery system Sutter Health that uses real patients, doctors, and other workers as talent. The brand relaunch signals the continued momentum underway at one of the nation’s leading health systems and underscores the organization’s storied history and real focus on caring for more patients, […]
Allwyn, the first new operator of The National Lottery in nearly 30 years, will tomorrow launch its opening campaign, Will you be next?, as it takes over the reins on 1 February. Over the course of its 10-year licence, Allwyn’s overarching ambition is to offer more games, attract more players, inject more entertainment, create more […]