Specialist recruitment and HR business will address the challenge of delivering diversity, equality, inclusion and belonging in marketing, media and advertising The Responsible Resourcing Agency (RRA), a newly formed recruitment and HR partner focused on diversity, equity and inclusion (DE&I), launches today under female co-founders Adele Bridgeman and Alison Filkin. With pressure mounting on the […]
Amica Insurance’s new advertising campaign highlights how empathy and human connection are integral in a world that’s increasingly becoming more digital. Created in partnership with Mother New York, the campaign is the first expansion of the brand platform Amica introduced last year, “Empathy is our best policy™.” The 90-second hero film, directed by Diego Contreras […]
After a 10-year partnership, America’s first franchised QSR chain, A&W Restaurants and its advertising agency of record, Cornett, are renewing their vows. As a franchisee-owned company with more than 500 restaurants in the United States, A&W periodically evaluates all partners to ensure its operators are receiving the best support. Cornett recently participated and won A&W’s marketing RFP. A&W Restaurants, […]
Lodder completes UK leadership team Digitas has appointed Matt Lodder as its new Chief Operating Officer. The announcement follows a year of growth for the agency in which it has doubled down on creativity and strengthened its role as a strategic partner to clients. Reporting to CEO Jennifer Berry, Lodder will be responsible for supercharging […]
New campaign KesselsKramer for exhibition Living Looonger in De Studio of NEMO Science Museum shows how far we go to become very old. Breaking news: we’re all going to die! Fortunately, there are a few simple tricks you can apply to live a few years longer! Maybe. For Living Looonger, the new exhibition at De […]
The nation’s largest psychology-driven marketing firm, Intermark Group, has hired Samantha Paulo as chief growth officer. In her new role, Paulo will leverage a comprehensive approach to business innovation and growth, lead marketing and PR teams to optimize cross-departmental capabilities, identify new business opportunities, and drive revenue growth. As marketers look to the behavioral sciences […]
GumGum taps Frank Sueltmann, OMD, Nielsen alum, for the role GumGum, a contextual-first, global digital advertising platform, today announced the appointment of Frank Sueltmann as Managing Director of Northern Europe. Frank has joined GumGum’s EMEA leadership team and is the most senior hire the company has made in the region. As Google officially begins to […]
This might be hard for some brand managers to hear, but consumers don’t care about your brand or product. They don’t care about your ice cream, your hospital’s award-winning staff, or your pale ale’s “exceptional balance of seasonal flavors.” At least, not the way you might be presenting those topics. Consumers just want to be […]
Carnsight Communications, a boutique PR firm based near Bath, is launching its new eBook, ‘Powerfully Practical PR’, on Amazon on February 1. An accessible guide to the art of Public Relations, the book is aimed at helping small businesses take on the key business function of public relations with confidence. Powerfully Practical PR retails for […]
Manifest Partner Helen Kenny has been promoted to become the independent group’s first global COO, overseeing its six studio teams and its continued service expansion Global brand communications group, Manifest has today announced the appointment of its first Chief Operating Officer. Helen Kenny has been promoted to the group position, and is now responsible for […]