Utiq announces UK launch, appoints Sara Vincent as MD, UK

Utiq announces UK launch, appoints Sara Vincent as MD, UK

Following launches in Germany, France and Spain, Utiq is now expanding its Authentic Consent Service to the UK market Utiq, the European adtech company delivering a telco-powered Authentic Consent Service to enable responsible digital marketing, has announced its launch in the UK, and the appointment of Sara Vincent to run the new UK operation.  Utiq, […]

Key industry players come together to create Fusion Pale Ale – a beer brewed by the community, for the community.

Key industry players come together to create Fusion Pale Ale – a beer brewed by the community, for the community.

This February 8th, a handful of the beer industry’s leading players are coming together to launch Fusion Pale Ale, a keg-only 5.1% Pale Ale, to encourage people back into pubs and bars. The beer is a result of a cross-supplier collaboration – between renowned Manchester-based brewery Track Brewing Co., the world’s largest 100% grower-owned hop […]

Elmwood hires Interbrand North America CEO for Global CEO role

Elmwood hires Interbrand North America CEO for Global CEO role

Elmwood, the global design consultancy owned by MSQ, has appointed industry heavyweight Daniel Binns as its new Global CEO, to help the agency deliver on its international ambitions and cement its position as one of the industry’s foremost creative design businesses. Binns joins Elmwood from Interbrand, where he’d spent more than a decade as part […]

Movement Strategy Sidesteps #Skintok Movement with Comedic New Influencer Campaign for Curology

Movement Strategy Sidesteps #Skintok Movement with Comedic New Influencer Campaign for Curology

With “The Curology Emergency Spot Patch Hotline”, skincare brand asks social media users: “What’s your skincare crisis?” On TikTok, skincare enthusiasts flock to popular hashtag #skintok to get a dose of the latest trends. But Curology hoped to reach a new audience beyond skincare enthusiasts, teaming with social agency Movement Strategy to launch “The Curology […]

Yamamoto Welcomes Michael Stelmaszek as Chief Creative Officer

Yamamoto Welcomes Michael Stelmaszek as Chief Creative Officer

Michael Stelmaszek is joining full-service creative agency, Yamamoto, a Stagwell (NASDAQ: STGW) company, as Chief Creative Officer. Stelmaszek, who wrote “The Middle,” the 2021 Jeep Superbowl ad featuring Bruce Springsteen, brings extensive experience with CPG, automotive, financial services and healthcare brands to the Minneapolis-based agency. Stelmaszek’s creative leadership chops, professional network and keen eye for […]

Cancer Research UK’s Race for Life unveils new brand and campaign to refresh the popular event series

Cancer Research UK’s Race for Life unveils new brand and campaign to refresh the popular event series

Race for Life launches ‘Life is worth Racing for’ 2024 campaign Cancer Research UK’s flagship event series, Race for Life, has undergone a brand refresh to modernise and future proof the series.  The UK’s biggest fundraising event series, which raised £33m in 2023, is returning this year with a bold new creative and a shift […]

Fold7 unveils new multi-market advertising campaign to support pioneering digital wealth manager, Moneyfarm’s new ‘Wealth, together’ positioning

Fold7 unveils new multi-market advertising campaign to support pioneering digital wealth manager, Moneyfarm’s new ‘Wealth, together’ positioning

Centred around the powerful tagline ‘Wealth, together’, a dynamic new advertising campaign, comprising a TV commercial created by Fold7 on behalf of digital wealth manager Moneyfarm, launches today. This strategic initiative marks a significant step forward in Moneyfarm’s commitment to becoming a total wealth partner for its investors. Tasked with bringing their new brand identity […]

SOREEN APPOINTS CLARION COMMUNICATIONS FOLLOWING COMPETITIVE PITCH PROCESS

SOREEN APPOINTS CLARION COMMUNICATIONS FOLLOWING COMPETITIVE PITCH PROCESS

Legendary UK-based malt loaf brand Soreen, has appointed Clarion Communications to carry out its trade PR following a competitive pitch process. Clarion’s B2B division, which includes clients Unilever, Jacobs Douwe Egberts and Kerry, to name but a few, secured the retained trade PR contract which will see the agency position Soreen as ‘championing feel-good nutrition’ […]