The UK Dementia Research Institute (UK DRI) today takes its Museum of Memories from the Metaverse into the real world with a thought-provoking OOH campaign to raise awareness of dementia’s impact on women. A series of OOH sites in urban shopping areas across London, Birmingham, Manchester and Leicester display the powerful, poetic, movingly written memories […]
Full-service creative and production company Conductor brought home honors this week from the Fourth Annual Kantar Creative Effectiveness Awards. The global awards spanning 9 markets and 10 award categories celebrate the most creative and effective digital, social, TV, print, and outdoor ads from over 13,000 tested in 2022. What makes the awards unique is that consumers […]
The Gate London has hired creative team Hannah Bituin and Becky Reynolds to work across their growing portfolio of clients. Ex-Ogilvy, Iris, and Virtue, they have worked on the Dove Self Esteem Project, tackled food waste with Hellmann’s and promoted sustainable fashion with Comfort. They worked for a variety of brands such as Unilever, Starbucks, Samsung, […]
“Western Born, Island Worn” campaign explores a different side of western wear The new generation of western culture has a style all its own. Looking to reflect the changing face of this rising community, Ariat teamed with creative partner John McNeil Studio (JMS), developing a strategy to position their new Hilo casual footwear as an alternative to […]
The #1 Mexican import beer brand in the U.S. reunites with small businesses to infuse authenticity into Cinco de Mayo celebrations As the beer born in Mexico nearly 100 years ago, Modelo is bringing back its “Cinco Auténtico™” campaign to spotlight Mexican traditions, artistry and culture, and help fans authentically celebrate Cinco de Mayo. Fans can “Cinco Auténtico” with […]
Decker and the Connecticut Lottery Corporation have launched a new campaign for the Casino Action scratch ticket. As the Decker creative team honed in on ideas, the simple and direct idea of “Casino, Anywhere” rose to the top. Whether you’re on a beautiful hike, floating through space, or camping deep in the desolate wilderness, you too […]
Following a competitive multi-pitch process, IDILIQ Hotels & Resorts has appointed Accord Marketing as its UK and European digital agency. Moving forward, Accord will deliver a cross-channel digital strategy to raise awareness of this hospitality and resort brand, highlighting their unique and diverse collection of accommodation properties. These include chic coastal suites, family orientated beach side […]
Despite economic headwinds, EMEA Marketers expect ad budgets to grow but are struggling with effective cross-media measurement Nielsen, a global leader in audience measurement, data and analytics, today released its 2023 Annual Marketing Report, which uncovered that 80% of marketers across EMEA are now including streaming channels in their media plans. Interestingly, despite this high […]
Created by BETC HAVAS, the project with MCs Poze do Rodo, Bielzin, Borges, and Cabelinho, comes from the union of the biggest rap and trap recording companies in Brazil to shed light on a reality that affects 18 million people in the country, calling for reflection on racial profiling. Through this chorus, this is the […]
Japanese-German textile startup AIZOME have partnered with creative agency Serviceplan Innovation to launch of WASTECARE™, a premium skincare product made from wastewater sourced from AIZOME’s textile dyeing factory. Because AIZOME only uses plants, water, and ultrasound instead of synthetic chemicals in their dyeing process, the wastewater, like the textiles, has natural health benefits, such as […]