Study finds adaptive streaming technology increases attention by 1.7X Adaptive streaming company, SeenThis, announces today that a study with Lumen, the leading technology company for attention measurement, found that creatives delivered by SeenThis capture higher attention and more positive responses than delivering the same creatives using conventional technology . The study was commissioned to determine […]
Pivot CMO, an elite-performance marketing solutions company, is merging with new-media agency Modern Formula (MoFo) to bring performance marketing to the forefront of a superior media offering with creative firepower. The newly formed MoFo delivers full-funnel solutions across awareness and performance strategies all under one roof. “We took a hard look at the evolution of performance marketing […]
Bria Weldon has joined the independent, full-service San Francisco advertising agency Barrett Hofherr as its first head of Media. In her newly created role, Weldon will work closely with Barrett Hofherr’s account, creative, and partner agency teams to ensure a cohesive synergy between audience, media, and creative to heighten client success. A media, strategy and planning veteran […]
Stephen Cheliotis has joined Gravity Global, the world’s most awarded complex markets and B2B marketing consultancy, in the newly created role of Global Brand Insights Director, further strengthening the Group’s belief in putting brand strategy, data, and technology at the core of delivering transformational growth for its clients. A high-profile authority on brand, and regular commentator in […]
Open is Orange’s mobile + home plan, and comes with its exclusive discount, as well as the possibility to customize it according to you household’s needs (phones, data plans, broadband speed, entertainement extras…).A very complete offer, with a good notoriety : the challenge was to highlight the many advantages of Open, hidden behind its apparent complexity. Marcel and […]
The award-winning campaign, which has captivated the brand’s audiences in major global markets for over twenty years, brings Canadians in on the inside joke with TV ads, out-of-home, radio, digital and transit ads. Specsavers debuts its iconic 20-year tagline, “Should’ve Gone to Specsavers,” in Canada on April 24, 2023, in a new integrated multi-channel campaign. […]
The European hub responds to demand for the agency’s modern advertising model, with founding clients Indeed and Zalando coming alongside senior hires VaynerMedia EMEA has today announced the formal opening of its newest full-service agency in Amsterdam. After almost a year-long presence in the region building client relationships and sourcing talent, the agency officially opens […]
Leading industry event will focus on the evolution of digital ecosystems and real-time activation Xenoss, the AdTech software development house, is thrilled to announce that it has partnered with Aerospike for Real-Time Connect; an executive networking event for AdTech veterans taking place in New York on May 2, 2023, where keynote speakers from Aerospike, Aqfer […]
The results of the Great Pitch Poll 2023 are out! The results of the Great Pitch Poll, the annual industry survey undertaken by international business development company The Great Pitch Company are out. The survey measures pitching and business development practices across the industry’s top UK agencies exploring key topics such as new business challenges, personal concerns, […]
THE & PARTNERSHIP helps Lexus’s foray into Web 3.0 with an exciting interactive platform. Today, Lexus goes back to the future with a hoverboard NFT collection. Launched alongside an interactive choose your own ending adventure, Lexus is inviting the audience to immerse themselves in the world of the all-new RX for the first time. To […]
