“Monday Motivations With Purcy Kicks” Social Media Shorts Introduce a Fictional TikTok Life Coach Giving Motivational Advice on Everyday Life, by Denver-based Indie Agency Good Conduct There are many hydration and energy brands focusing on athletes, but the truth is, everyone needs to hydrate and needs a boost of energy now and again. That’s the […]
Advertising agency and brand production studio Humanaut has created a campaign for Hero Cosmetics and its award-winning Mighty Patch pimple patch. Hero is the #1 pimple patch brand in the U.S. The pimple patch subcategory of skincare has grown at an incredibly fast pace the past few years, but despite that growth, awareness of Hero and its Mighty Patch […]
Award winning brand transformation company adds depth, new capabilities and financial scale to PopReach’s Brand Solutions offerings PopReach Corporation (TSXV:POPR OTCQX:POPRF) has acquired SCS who is joining their digital media ecosystem as the agency service brand in the portfolio, bringing strategic integrated digital marketing services that allow PopReach to further activate their media technology companies […]
TMW Unlimited has been appointed as NS&I’s (National Savings and Investments) integrated marketing agency, following a competitive pitch open to agencies on the Crown Commercial Service ‘Campaign Solutions 2’ framework. The contract is for a period of up to 4 years. NS&I is the UK’s government-backed savings bank, offering Premium Bonds, one of the nation’s […]
After nine successful years in Britvic, CMO Matt Barwell has decided to leave the company at the end of June. Matt joined Britvic in 2014, having held a series of senior marketing roles at Diageo and Mars, and has served as a key member of the Britvic Executive team. During his time at Britvic, Matt […]
Marmite is launching a tongue-in-cheek campaign featuring parents-to-be who are looking to find out whether their babies are lovers or haters – of Marmite, that is. The “Baby Scan” campaign was created by adam&eveDDB and uses a healthy dose of humour to illustrate that the brand is aware of how divisive its flavour is. It […]
Lumen Research, the global attention technology company, recently announced a new partnership with TVision, the leading solution for CTV and linear TV attention measurement, to integrate TV and CTV attention metrics with the Lumen Attention Measurement Platform and optimise media buying with an attention model based on Lumen’s predictive eye-tracking technology. Through this new partnership, […]
GROUNDTRUTH, a leading luggage and accessory startup creating travel bags from 100% recycled materials and captured CO2 emissions, has launched its latest campaign and product – THE 38L HYBRID DUFFLE PACK in collaboration with renowned explorer Ed Stafford. The sustainability startup is crowdsourcing funding AND also community and pre-sale data to accurately gauge the demand […]
Now Pet Parents Can Give Cats of All Ages What They Want With New Kitten Food; Cat lovers will do anything for a kitten. Their charm and adorable mannerisms are hard to resist, and their presence and affection provide benefits for pet parents too. According to a recent survey1by the SHEBA brand, nearly 80% of […]
Spark Foundry, the UK Acceleration agency, outlines Q1 2023 trends in its latest insights report looking at Social Commerce, Sustainability and Gaming. Key stats are: Using Social Sparks (social listening), Intent-Based Planning (semantic analysis) and The Street (external panel), Spark Foundry’s ‘Insights Accelerated’ report looks at the trends in consumer spending and search habits when […]