There is only one thing Italians love as much as their food, and that is football. Every match comes with its unique and magical rituals whether in a stadium, at home, or restaurant. It’s undeniable that, in Italy, the most recognized association with football is the sandwich. It is this special relationship that inspired Heinz’s […]
The 26th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, Direct, Sales Promotion, Brand […]
Recent UFO revelations and advances in deep space imaging have fueled the belief that we are not alone in the universe. Seizing the moment, VisitLEX, the Lexington Convention and Visitors Bureau, created an advertising campaign with Cornett that goes beyond the usual travel markets. Way beyond. Using an infrared laser, VisitLEX and a team of […]
The sound identity will drive brand recall and recognition as Standard Chartered connects potential to possibilities in the world’s most dynamic markets. Sonic branding agency DLMDD has produced a new sonic brand for Standard Chartered, which brings the bank’s visual identity to life through sound. The sonic identity comprises a sonic logo, suite of brand […]
Pizza Hut UK, Ireland & France has expanded its leadership team by appointing Jana Ulaite as its Chief Marketing Officer (CMO). Jana brings a wealth of brand and marketing experience and will lead on ensuring brand strategy is at the forefront of marketing efforts to accelerate growth across the region. Prior to joining Pizza Hut, […]
Publicis•Poke’s new work for Renault UK, ‘renault. rethink.’, is a brand campaign asking the UK to rethink the role that cars can play in our collective future. A collection of bold, colourful and confident executions, each reflects Renault’s four key pillars; E-Tech, connectivity, safety and sustainability. They showcase the game-changing engineering, design and technology in […]
Curation expert Multilocal rolls out exclusive CarbonSmart and partners with carbon intelligence platform Cedara to validate campaign performance Digital advertising curation expert, Multilocal, today announces the launch of its CarbonSmart solution to deliver high-performance, low-emission ad campaigns, validated by leading carbon intelligence platform, Cedara. Traditionally, within a Private Marketplace (PMP), each single impression generates millions […]
A celebration of ‘The Great Indoors’ Exercising in winter is often a toss-up between overcrowded and soulless gyms, or getting caught in bad weather. Going against the begrudging ‘new year, new you’ clichés of January, Third Space is maximising its extensive training spaces and luxury facilities to bring the outdoors in, with a new campaign […]
Latest campaign for Ocado Price Promise highlights breadth of offer which covers more than 10,000 products – including shoppers’ most-loved brands Ocado, the world’s largest dedicated online grocery retailer, is focusing on its Ocado Price Promise value proposition in a New Year ad campaign created by the independent creative agency St Luke’s. The initiative, breaking […]
St Luke’s has today announced the decision to increase the entry level salary of all permanent staff, in all departments to £30k pa as it responds to the challenges the industry faces in both recruiting and retaining talent. The increase is effective immediately and marks a move from the current London Living Wage of £25,643.00, […]