Cancer has never been cured as much as it is today, yet when we think about cancer, we immediately think of death. Few of us are aware of the incredible progress that has been made in curing this disease. Today, 66%1 of cancers can be healed, and science has made more progress in the last […]
Global technology, marketing and sourcing company, tms, has appointed Preet Michelson as Chief People Officer. As the newest member of tms’ Global Leadership Team, Michelson will join the company on December 18, reporting directly to tms President Mark Landolt. In her new role, Michelson will lead tms’ global people strategy. She will also oversee the […]
A recent digital campaign for the Audi Q4 Sportback e-tron led to a doubling of CTR while also avoiding CO2 emissions compared to conventional technology Adaptive streaming technology platform SeenThis and Audi have announced the results of their first digital campaign together, with SeenThis’s innovative adaptive streaming technology used in a digital display and VOD […]
Clarion will feature as part of brand-new Channel 4 show, Aldi’s Christmas Secrets, airing Monday 18th December at 9pm. The communications agency is captured behind the scenes as it brainstorms, plans and executes the nation’s first ever bottomless Pigs in Blankets Restaurant, after being briefed by Aldi to create brand love in the run up […]
Sun-Maid raisins are “breaking up” with fruitcake just in time for the 2023 holiday season, the Sun-Maid Growers of California recently announced. The decision to split with the holiday dessert many people love to hate—88% report an aversion to the often regifted delicacy—includes a desire to find a new dessert partner that showcases the versatility […]
Colman’s, the UK’s number one mustard brand, is reigniting its historical partnership with Norwich City FC to ‘Bring the heat’ for the Canaries’ festive fixtures. The ‘Bring the Heat’ theme celebrates the hot and spicy flavours of Colman’s English mustard and the rich local heritage of the original English mustard brand, which is still processed in […]
Global media, commerce and content agency mSix&Partners announces their appointment as the new ATL media planning and buying agency of Purplebricks. mSix&Partners will relaunch the UK online estate agent with its new ‘free’ to sellers proposition on Boxing Day this year with a blend of AV, OOH and high impact digital formats. Following its acquisition […]
Fruit juice company EAGER, has launched its first outdoor advertising campaign embodying the brand’s irreverent spirit and playfulness – lifting the lid on everyday juice problems (that aren’t really problems). Inspired by insights from their ‘Extra Ordinary Survey’ – a tongue-in-cheek survey that asked juice drinkers up and down the country questions about juice, life and […]
A collection of merch made in New York for New Yorkers launches today just in time for the holidays and features the one thing New Yorkers can’t wait to get rid of: Rats. Forget what you know about typical New York merchandise – the We Love NYC Collection is merch with a twist, bringing a fresh perspective […]
The economic context and continued shift to streaming put pressure on UK TV pricing in 2023, while next year’s sporting and election events are likely to fuel growth in media spend across the board ECI Media Management has released its Q4 Media Inflation Update, revealing that in the UK, TV pricing has fallen overall in […]