Government launches new national campaign to urge under-50s to get the jab.
TV adverts began on Monday, showcasing the collective effort of the largest vaccination programme in UK history and how ‘every vaccination gives us hope’.
The campaign launched on Monday 26th April and comprises of TV, Radio, Press, Out of Home, Digital, Social and PR and is a cross-agency collaboration between Mullen Lowe, OmniGOV, freuds, MMC and 23red.
People aged 50 and under are being urged to get their COVID-19 vaccine when their turn comes in a major new campaign launch. The ‘every vaccination gives us hope’ campaign encourages those due to be offered vaccines in the second phase of the rollout to join the millions of people who have already received their […]
Serviceplan Switzerland came up with an unusual campaign for ZSC Lions to thank fans for their loyalty during the Pandemic with an unusual gift.
Covid-19 prevented sports fans around the world from attending their favourite teams’ matches, and in March 2020 the Swiss government banned fans from going to sports events in response to the pandemic. Consequently, more than 4,000 fans of Zurich’s ZSC Lions ice hockey team held season tickets for games they could no longer see live. […]
New campaign inspires a savvier way to shop as the UK emerges from lockdown and looks to get back to normal life.
eBay has unveiled a new campaign film that vividly and playfully portrays people’s everyday conversations, to show all the ways people can win in life, thanks to eBay. The campaign lands as the UK emerges out of one of the longest lockdowns in the world with a renewed sense of optimism and desire to get back […]
Atedra, a leading global provider of digital out-of-home (DOOH) advertising solutions, today announced its partnership with VIOOH, a leading global digital OOH marketplace. This partnership gives agencies and advertisers access to inventory on the VIOOH marketplace, including US inventory from JCDecaux North America, and enables them to activate campaigns utilising Atedra data and insights. The addition of VIOOH’s supply-side platform (SSP) to Atedra’s demand-side platform (DSP), gives advertisers immediate […]
Anticipating the urgent and pent up need to get out and travel again, new work will begin airing nationally this month for 62ABOVE’s new client the Monterey County Convention and Visitors Bureau (MCCVB). The agency won the creative assignment in February of this year, was tasked with creating and producing a campaign designed to encourage […]
After a successful campaign in March this year, summer trip sales went up by 70% in Sweden – KLM Royal Dutch Airlines together with creative agency partner M&C Saatchi Stockholm now follow up with a more high tech approach: The refund billboard. By detecting cold symptoms the billboard can effectively remind Swedes that for whatever reason, may it be a […]
• The campaign highlights the lack of British Asian representation in professional football and celebrates the grassroots football team: the Midnight Ramadan League
• The TV ad, created in partnership with adam&eveDDB, features Premier League star and newly signed EA SPORTS FIFA Ambassador, Hamza Choudhury, championing the game-changing impact of role models on future generations
• Research shows only 0.25% of the UK’s 4,000 professional footballers are British Asians
Channel 4’s £1m Diversity in Advertising Award-winner EA SPORTS launches new FIFA 21 TV campaign tonight
