“The Carbon Negative Ad” reverses the environmental impact of radio commercial recordings in the fight against even the smallest carbon dioxide emissions. A human exhales 4 per cent carbon dioxide with every breath, a natural consequence of breathing and speaking. However, for Skellefteå Kraft, which has long used recycled film clips to produce climate-smart advertising […]
Audible and Fold7, a leading provider of spoken word entertainment, have launched an innovative outdoor campaign demonstrating how storytelling can dramatically transform our every day. The “This is The Story” campaign, created by Fold7, features special-build outdoor ads focusing on three of the many genres available on Audible; sci-fi, true crime and fantasy. Each execution […]
British creative veteran Dave Brown teams up with the Scandinavian branding agency Everland. The combined experience and network seek further to develop the agency’s creative excellence and international business. Dave Brown is a leader in consumer branding, working at acclaimed agencies and for leading global clients across FMCG. For many years as Global Director of FMCG and UK Chairman […]
Today, advertising and climate experts ACT Climate Labs, in partnership with cultural insights agency Bricolage, shared new research findings into ‘Why words matter: how to speak to Brits about climate change’. The report outlines how the challenges of communicating climate change can be solved by getting the cultural context right. ACT coined the phrase ‘Persuadables’ […]
Award-winning creative leader leaves Leo Burnett WW to join DDB network DDB Worldwide announces today Chaka Sobhani will join as President, CCO International. Sobhani is leaving Leo Burnett Worldwide to join the DDB global network. Sobhani will report to DDB Worldwide’s Global CEO Alex Lubar and work with Alex and DDB’s global leadership team to continue elevating […]
Jellyfish doubles down on creativity and content, data, media and tech integration Jellyfish, the global digital marketing business to some of the world’s biggest brands, has announced the appointment of Jo Wallace as its Global Executive Creative Director (ECD). Jo will shape both client work and Jellyfish as a creative and inventive organisation in everything it […]
EE today launches its new integrated brand campaign, Broadband Made For You, highlighting the speed and power of EE home broadband for three specific audiences: home workers, gamers and late night scrollers. The audience-led campaign, created by Saatchi & Saatchi, brings to life the way home broadband from EE, the UK’s fastest major broadband provider, […]
Mark Elwood has been appointed Chief Creative Officer for Leo Burnett UK, effective immediately. Elwood is a proven creative leader, who has rebooted the agency’s creative department, brought in new talent and led Leo Burnett UK to win multiple creative awards since joining the agency in June 2020. For the past three and a half […]
In their first campaign since winning the global ADV business this past summer, Droga5 London, part of Accenture Song, worked with Royal Enfield to launch their new motorcycle, the Himalayan. The bike was designed for the unpredictability of the Himalayas, and the new global identity takes inspiration from the ‘change of plan’’ mindset that is […]
Audi is taking audiences close to communities of modern-foragers and master-chefs through a new social content series, Taste of Progress. The three-part Instagram Reels production has been created by socially-led creative agency We Are Social and its in-house production division, We Are Social Studios. View this post on Instagram A post shared by Audi UK […]