The nation’s largest psychology-driven marketing firm, Intermark Group, has created an integrated marketing campaign for client Alabama Tourism Department’s (ATD) “Year of Alabama Birding” (YoAB). The ATD has invited bird lovers to flock to the state to observe the 430 bird species within its borders and immerse themselves in dynamic activities to enjoy the sights […]
Created by AMV BBDO, “In Good Hands” highlights the warmth and humanity in the relationship between posties and customers Royal Mail has unveiled the first major new campaign featuring the end line “In Good Hands”. It celebrates the hardworking people we know and love who deliver our parcels – the posties – and the role […]
Campaign runs across OOH and social and will accompany the release of charity Christmas single. Branding agency WMH&I has deployed its Power of Creativity philosophy in a new campaign that aims to raise awareness of Ehlers-Danlos Syndromes (EDS), and help sufferers get diagnosed. ‘Super Flexible Not Superhuman’ puts a spotlight on the symptoms of EDS, […]
Aldi and Kevin The Carrot have teamed up with Pinterest to celebrate their new festive campaign. Leveraging a series of Pinterest’s new ad formats for the first time such as Lead ad, Premiere Spotlight and Breakthrough video, Aldi’s campaign also marks a category-first by featuring a secret board, giving users the chance to access a […]
The holidays are well and truly coming, as Coca-Cola announces the first two stops of its spectacular Christmas Truck Tour. The much adored and famous Truck Tour is here to sprinkle some magic and cheer across Great Britain and is set to be bigger, brighter, and more dazzling than ever before. The festivities will take […]
The PepsiCo brand Lay’s, Europe’s most loved potato chip, has chosen AMV BBDO as its new creative agency of record in Europe after a competitive pitch. The appointment is part of the brand’s new way of working to raise the creative bar in Europe with a strategic and creative partnership at a regional level. Lay’s […]
The identity hub for data-driven advertising campaigns has also received the ISO 27001 certification for its CDP security and rigorous handling of customer data Audiencerate, the identity hub for data-driven advertising campaigns, today announced the appointment of Marco Del Tongo as CEO of Audiencerate Ltd and the opening of a new office in Italy. With […]
Reused ads, or those using recurring elements, are scoring extremely well Repeating existing ads and reusing existing characters at Christmas is a highly effective strategy, according to new evidence from System1, who test every Christmas ad every year on their Test Your Ad platform. That tallies with existing studies into “Wear-Out” from System1, which show […]
Innovative branding powerhouse Monroe, renowned for its distinctive approach to heart-driven branding, unveils a transformative step in its own journey. Today, Monroe proudly announces its refreshed brand identity, accompanied by a revitalised website and an intriguing campaign film that mirrors its core values and the challenges it addresses. From its inception, Monroe has been synonymous […]
Quality Street and footballing legend John Barnes, have teamed up for the ultimate Christmas collab – creating a rap music video to celebrate the brand’s recyclable paper wrappers. Barnes is not only one of the country’s best-loved footballers, but also a rapping icon thanks to his cameo appearance in the 1990 England World Cup song, […]