Playground xyz, the leading attention measurement and optimisation company, released a study today (March 2nd, 2023) leveraging Scope3 data that foundcarbon emissions from digital ad campaigns can be reduced by 63% when campaigns are optimised for attention time. The study examined 45 million ad impressions and found the average digital ad campaign releases 5.4 tons […]
Wunderman Thompson UK highlights HSBC UK’s expertise as the go-to provider for international banking in a new campaign which once again features Richard Ayoade. The integrated campaign promotes HSBC UK’s Global Money Account, which allows customers to spend and send money around the world in multiple currencies – with no HSBC fees or minimum balances. It comes with a dedicated […]
The campaign kicks off with the release of a new film directed by Jonathan Entwistle Nando’s has announced the launch of This Must Be The Place, a new brand platform and national campaign that celebrates the uniqueness of the Nando’s experience. Teased earlier this week on the brands social channels, This Must Be The Place […]
– Former Grey chairman joins 80-strong creative consultancy founded by Rob Noble – Rossi was previously named by Cannes Lions as the number one creative director in the world – He will lead on clients including Lego, Gates Ventures and Logitech GROUP OF HUMANS, the fully distributed creative consultancy, has today announced that former creative […]
FEATURING REAL LIFE UGC SELFIES FROM WEROADERS, CHEEKY COPY AND A DRIVE FOR COMMUTERS TO GET THEIR RUSH WITHOUT THE ‘HOUR’ ● In a huge London takeover, WeRoad will be unmissable across 3,700+ billboards, tube carriages, tube stations and bus shelters ● WeRoad is keeping it real, with every campaign image captured by IRL WeRoaders experiencing trips […]
Celebrating a shared passion for the craft of music, Sizzer partners up with Goodhouse and Downtown for the Originators Tour. The Originators will bring three breakthrough artists to three major cities – London, Berlin, and Paris – introducing the sound of the future to the creative industry and beyond. Amsterdam-based independent music agency Sizzer is […]
BCG Brighthouse Produces TV Spot for Save the Chimps Sanctuary in Florida Save the Chimps, a sanctuary for chimpanzees rescued from labs and show business, is getting by with a little help from a friend: Paul McCartney. The rock icon donated a Beatles classic perfectly suited to help raise funds for the refuge in this […]
An artistic and musical performance in which the coaches become orchestra conductors To enhance the Ligue 1 Uber Eats show, Prime Video presents its “Ligue 1 Symphony”, a hymn created using the gestures and body languages of the Ligue 1 coaches who, exceptionally, swap their sideline pacing for the role of orchestra conducting, leading 70 […]
Budapest Business Journal (BBJ) has launched a new campaign to raise awareness about the dangers of fake news, and to emphasize the importance of fact-checking when it comes to media consumption. BBJ – being one of the most trusted and informed business magazines in Eastern Europe – wanted to educate the next-generation of decision-makers and […]
This Girl Can, Sport England’s award-winning campaign to help women get active, has turned its attention to tackling the exercise Enjoyment Gap – as it reveals 2.4 million fewer women than men strongly agree they find sport and exercise enjoyable and satisfying. This Girl Can’s new campaign phase, ‘This Girl Can With You’, is a […]
