The Peak Fear Experiment was an event at Liseberg Amusement Park in Sweden which took place on October 11, 2023. The purpose was to explore the limits of recreational horror and find the sweet spot between fear and fun. Out of 1,640 applications from 22 countries, two participants were chosen: Vicki Bååth, a 45-year-old teacher […]
Agency marks five decades of solving business problems with creative full-service thinking Bader Rutter, North America’s #1 B2B advertising agency, marked its 50th anniversary this September. This milestone validates the strong principles behind the agency’s founding. Ron Bader and Jim Rutter opened their doors in 1973 driven by the belief that they could challenge the […]
Wilkinson Sword has appointed VCCP Media to handle its UK media planning and buying across men’s and women’s products, following a media review process with the incumbent Wavemaker. With more than 250 years of engineering history, Wilkinson Sword manufactures and sells razors and grooming products across 12 European markets and is owned by Edgewell Personal […]
Creative agency Impero and luxury fashion and fragrance brand Carolina Herrera are today launching the second series of the acclaimed Carolina Herrera Presents: Walk Tall. Hosted by broadcaster Miquita Oliver and Vogue Fashion Director Julia Sarr-Jamois, the podcast’s second season aims to inspire the next generation of young women in business. Inspired by Venezuelan designer […]
Leading B2B Adtech PR Agency scored a 100 net promoter score The Digital Voice™ was one of 23 leading agencies surveyed in the past six months across PR, communications, digital, integrated and full-service categories. The research project by YouBecome, led by Mike Turner, took place to look into the key “people metrics” in the marketing […]
Samsung Electronics together with BMB and Cheil Worldwide are celebrating semiconductors, the nanoscopic, unsung heroes of technological progress, with a new film that features specially built models so small they could only be captured using a scanning electron microscope. The brief was to bring to life the mighty power of the tiny semiconductor – which, […]
“Whoopi Prosecco. Tiny Bubbles. Big Taste.” Just in time for the Holidays, Whoopi Goldberg officially releases the newest edition of the Whoopi Prosecco line. Continuing in the Premium, Sparkling Wine Category, Whoopi Prosecco has the rating of Superiore DOCG, and is made from organic grapes in the exquisite rolling hills of Asolo, Italy. Today, Whoopi […]
To make sure that Aldi had the news agenda all wrapped up for Christmas, the Clarion team set-about ideating and developing the nation’s first bottomless Pigs in Blankets Restaurant – the ultimate experience for pig in blanket enthusiasts. Located in North London’s Camden Passage (N1), the exclusive restaurant will allow fans to Press for PIBs and indulge in a six-course menu of Aldi’s biggest pigs in blankets range to date. Better yet, the menu […]
GB Taekwondo, the body responsible for elite athlete performance and pathway development in the UK, has appointed sports PR agency MatchFit as its retained agency. MatchFit will handle creative communications for the National Governing Body at the start of a 12-month period which includes the 2024 Olympic Games and Paralympic Games in Paris, with a special remit […]
YouGov/Picnic UX survey shows 70% of people find digital adverts annoying – and that bad user experience is doing real damage to brands More than two-thirds of people (70%) find digital advertising annoying and unpleasant, while 72% say that bad advertising experiences have negatively affected their perception of a brand, according to new research that […]