Creative technology studio Appetite Creative today released results from its second annual connected packaging survey. Connected packaging has experienced a rise in popularity in the last 12 months, with over four-fifths (81%) of those surveyed stating they have used connected packaging, compared to just over half (54%) in 2022. The biggest barrier for almost half of […]
Breast Cancer Now, the UK’s leading breast cancer research and support charity, has launched the UK’s first drama series to play out on a messaging app’s group chat. This ground-breaking approach follows four friends as they navigate an unexpected breast cancer diagnosis together. It will unfold in real-time over the course of six weeks via […]
The zany spot by DUDE continues the energetic ‘Inspired by an eBay Story’ platform with a non-linear cinematic approach to launch new, second-hand and refurbished eBay products Today, global online marketplace eBay launches ‘Director’s Cat’: an awareness campaign for its refurbished and second-hand products for the Italian market.It’s the next installation in the ‘Inspired by […]
Reboot was formed by a group of influential senior communication and marketing professionals. Their mission is to educate and provide a platform for business leaders to create a more diverse, inclusive workplace. They aim to raise visibility of challenges faced by ethnic minority employees within the financial services sector and through the power of storytelling. […]
Aurora, the global creative experience agency, is calling on young men everywhere, as well as male content creators and influencers to celebrate women who inspire them and why. The agency’s campaign, #ImYourAlly, which is live now, is building across social media until International Women’s Day on 8 March. It aims to turn the sadly misogynistic narrative so prevalent in […]
EE has launched Stay Connected at Night, a billboard-led campaign harnessing the power of Stay Connected Data to offer dynamic, technology-enabled routes home. The EE campaign by Saatchi & Saatchi London, which won first prize in the brand category of Ocean Outdoor’s Digital Creative Competition 2022, uses Ocean’s out of home (OOH) technology in Manchester […]
HeyLet’sGo announces Dave Loew joining as Co-Executive Creative Director, according to HeyLet’sGo Founder and CCO, Tim Cawley. Loew, a writer by trade, will be paired with ECD Mike Shaughnessy on the art/design side. Before joining the independent agency, Loew was most recently at Ogilvy/Chicago and Leo Burnett where he worked on such brands as Coca-Cola, […]
KFC UK & Ireland has announced Chief Corporate Affairs and Sustainability Officer Jenny Packwood will be Interim CMO, in addition to her current duties, whilst the business looks for a permanent replacement for Hinchliffe. The news comes as Jack Hinchliffe, former Chief Marketing Officer (CMO) for KFC UK&I, has moved within Yum! to be appointed […]
The launch of the “Dreams of Europe” audio service by sports betting brand Oddset, with the help of the Stockholm-based communication agency Perfect Fools, showcases the power of AI in creating immersive experiences for sports fans. The service consists of 32 AI-generated radio commentaries that allow football supporters to dream about how their team wins […]
Mondo Robot, a digital product agency that transforms business through design and technology, has won a new project with Shrapnel for their upcoming AAA Extraction FPS blockchain game to deliver cutting-edge and imaginative gameplay to players. This is the third project currently in the works with Shrapnel. The new project builds on the agency’s successful […]