By Christopher Schilperoort, MD and Partner, brand design agency bluemarlin The current climate feels like the perfect storm for FMCG brands. The UK economy saw zero growth in the final three months of 2022. The cost-of-living crisis, a post-Brexit hangover, widespread strike action and energy price hikes have all compounded the sense that there’s a […]
During the month of Valentine’s Day, the brand wanted to stir the waters of romance with a breakup-proof hoodie. A unique piece that brings a lawyer-written reimbursement policy on its label. Wearing a piece of clothing from your significant other is seen as a sign of affection — and so, it’s more than natural that […]
The right message is what counts when you want to reach several million consumers at the right moment. C&A has dedicated itself to this topic and put its European media budget out to tender. The task is to make C&A the “most human centric fashion brand” in Europe. Mediaplus International was convincing in the pitch […]
Pavone Group’s annual Super Bowl commercial poll, SpotBowl, is celebrating a milestone this year with its 20th game. In addition to letting America sound off about their favorite (and least favorite) ads, the data scientists at Pavone Group are using predictive analytics to forecast the winners. To bring predictive analytics to life, Pavone Group created a proprietary […]
For the launch of McDonald’s Sweden’s new fried chicken burger, a homage streetfood culture, the restaurant chain transformed DOOH billboards into digital food trucks to let people try their new offering. To further celebrate street food culture as part of the launch of their new Crafted Chicken burger, McDonald’s Sweden converted DOOH billboards into digital […]
Independent brand design agency Hunt Hanson has redesigned Miso Tasty, a contemporary Japanese-food brand that’s on a mission to empower all cooks to make meals mightier with miso. The bold new design, which recently hit shelves in the UK, takes the brand to the next level with confidence, character and a touch of premium craft. […]
YouGov survey provides valuable insights for the use of sound to drive audience engagement and loyalty As sports fans and brands across the world prepare for the 2023 Super Bowl, new research has revealed the power of music anthems to connect audiences with their favourite teams and their national identity, providing important lessons for brands when […]
Cogent, the integrated marketing group at the forefront of the Midlands creative industry for over 90 years, today announces the appointment of Ian Gathard as its new CEO. Formerly Cogent’s Managing Director, Ian has held a number of senior positions across the creative and production industry at leading agencies including Junction 11, OLIVER, Bloomberg LP […]
Addition, an AI technology platform built on the same model that powers Chat GPT, has released a new AI application: the Super Bowl Ad generator. “We fed the top rated spots from the last 10 years into the AI to teach it how to come up with Super Bowl ads. Now it can generate them […]
Weber Shandwick, the global strategic communications and consulting firm, today announced it has appointed two leaders in key roles in its UK corporate team. Laura Tapper, previously B2B lead, has been promoted to the role of Managing Director, Corporate Enterprise. Steph Bailey, a proven communications strategist with a background in corporate communication joins as EVP, […]