Internationally acclaimed craft beer brand Goose Island choose Digital Natives for their UK Instagram launch Social-first creative agency Digital Natives have been selected by AB InBev-owned beer brand Goose Island for the launch of their Instagram channel in the UK as part of a wider DTC initiative from the brand. Digital Natives have been working closely with Goose Island […]
As part of the campaign shareable GIF stickers series celebrating Singapore women role models will be launched on International Women’s Day
In a Year of Celebrating SG Women as designated by the Ministry of Social and Family Development, BBH Singapore has joined hands with gender advocacy group AWARE to celebrate and honour admirable Singapore women by turning them into literal ‘social’ icons on social media. The campaign #ShesAnIcon will see the two organisations collaborating with locally-based women illustrators to launch a […]
Paperbird: A human approach to household goods
As part of an ongoing transformation of ShopRite own brands, Pearlfisher New York worked with Wakefern to create the brand, strategy, visual identity, packaging, portfolio redesign and roll-out of a new offering for household products – Paperbird. ShopRite is one of America’s most loved and well-established co-operative retailers. With bullish retailers making the own brand market […]
Wunderman Thompson’s new campaign for Avon, “My Story Matters,” invites Avon representatives and customers from all over the world to share stories of the ways in which the brand has made a difference to their lives. Thousands of women and men have already contributed to the campaign’s “My Story Matters” gallery, which celebrates stories of strength, grit and determination, from […]
The Manchester arm of international digital agency Dept has welcomed four new female digital experts. Joining just in time for International Women’s Day, these new starters bring a breadth of experience across marketing, project management, design and user experience. Lavinia Alexoiu is Dept’s newest Senior UX Designer, joining after a three-year posting at Manchester’s Accenture […]
BY SIOBHAN FREEGARD OBE, founder of ChannelMumTalent.com
WE DO better in exam results, more of us enrol in higher education – but when it comes to starting our own firms or being the boss, women are still not reaching their full potential. Statistics show women make up just 18% of FTSE 250 executive committee members, and while the number of female entrepreneurs […]
PB Creative has successfully moved the brand to a more vibrant and expressive space as it continues to engage with its core GEN-Z audience
AXE is synonymous with young guys. As the ever increasing pace at which expectation changes within the mindset of its loyal Gen-Z consumers, the brand continues to advance and evolve, striving to stay relevant, connected and most importantly front of mind. This latest development of AXE is built on solid foundations following a re-calibration of the […]
London-based ad agency, AML Group, have created a print and digital campaign for The Big Exchange – a new online platform aimed at investors who want their savings to have a positive impact on the planet. Created by the founders of the Big Issue alongside a number of business partners including AML Group – […]
Fast growing content marketing agency hires Chief Operating Officer
Global development partnership with Teliporter Group’s Antenna International. Creative pioneer Ray Mia joins as Free Turn Audio President of Strategy
Total entertainment company, Free Turn, has announced the launch of Free Turn Audio, a specialist immersive audio company to work alongside its film, television and brand funded entertainment offering. The company will focus on premium scripted and factual audio with potential to extend storylines across media including TV, film, experiences and gaming. Projects will be financed by diverse […]