VMLY&R has announced the promotion of Tom Moore to the newly created position of Head of Commerce UK. This new role is the UK agency’s next step in its connected brands agenda –helping clients accelerate growth through brand experience and customer experience with commerce at the heart. Working across the full agency client portfolio, Tom’s […]
Global socially-led creative agency We Are Social has appointed Dan Keefe as head of We Are Social Studios in London. Leading a team of six, Keefe will focus on championing creative excellence and pushing filmmaking boundaries in social-first production at We Are Social Studios. In 2022, its most successful year to date, the division produced […]
Adaptive streaming company SeenThis has dramatically reduced Cost Per User (CPU) for LATAM Airlines, South America’s largest airline group, while addressing the impact of digital advertising on the climate through significant carbon reductions. In 2022, LATAM and its media agency Matterkind worked with SeenThis to increase its video reach and hit performance and cost efficiency […]
Independent, full-service senior-living and mature marketing agency Varsity has promoted Rob Smith to the position of executive creative director, President and CEO Michael Pavone announced today. Smith, who joined Varsity in 2006, will guide overall creative output, assist with new business development, and oversee work for a variety of clients. Smith’s promotion comes on the […]
Brandzooka, the widely known platform for automating media planning and buying and democratizing online advertising for millions of users worldwide, announced today that Rob McKinney is joining as the company’s Chief Product Officer. With more than two decades of digital industry leadership, McKinney most recently served as Vice President of Product Management at Strive Health in Denver, […]
When Therapy Notebooks launched in 2020, it was one of the first brands of its kind – partnering with clinicians, researchers and therapists to translate evidence-based mental health tools into guided notebooks for your everyday — covering topics like anxiety, depression, sleep and more. Since then, it has sold more than 140,000 copies of The […]
Are trends dying? One of the most traditionally accepted fashion trend cycle theories is that it lasts 20 years and undergoes 5 phases: This 20-year cycle is still present today for macrotrends, however, the lifespan of microtrends has been compressed. Before they lasted 3 to 5 years, now they can go through the same 5 stages […]
Multi award-winning brand design agency, Lewis Moberly, has worked with SIG to strengthen its position as a solution provider for sustainable carton packaging in the British market. SIG, a b2b company, works with its customers to deliver food and beverage products to consumers around the world in a safe and affordable way. A pioneer in […]
AML Group has today announced the appointment of a new creative team – Jack Smith and Dylan Burnside-Smith. Before joining AML, Jack (Copywriter) and Dylan (Art Director) worked separately for a number of different agencies across a broad portfolio of well-known brands including: SEAT, Nestlé Purina, McDonald’s and KP Nuts. Jack has returned to London […]
War in Ukraine, energy crisis, inflation, recession – just a year ago, we could not have imagined anything like this. Coping with the speed at which everything is changing, makes for the most significant economic challenge of our time. At the same time, speed is a crucial success factor now and in the near future. […]