Independent full-service creative ad agency Bray & Co continues to advocate for the importance of inspiration in effective marketing by launching two annual creative residencies in partnership with the globally acclaimed High Desert Test Sites. The program is designed specifically for anyone who wants to inspire—both agency and client side—who are hungry for something deeper—space, time, and meaning—in […]
San Diego-Based agency Raindrop crafted imaginative campaign to share the news Premium hot sauce brand TRUFF partnered with Starbucks to offer TRUFF Hot Sauce packets in two flavors – Original and Jalapeño Lime—as part of Starbucks Spring menu launch on March 7. Customers could get a free packet of TRUFF Hot Sauce with a qualifying purchase of any breakfast […]
95% of shoppers feel positive toward retail media ads, with the strongest impact coming from visual formats at key moments along the path to purchase. A new study from Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, in partnership with consumer research leader MFour, reveals that retail media ads are […]
Toolstation, one of the UK’s largest suppliers of tools, accessories and building supplies today launches its new ‘Next Stop, Toolstation’ brand campaign, featuring a series of new TV, radio and social media spots that put its colleagues and tradespeople at the heart of the campaign. Toolstation colleagues take centre stage in two 30-second videos, ‘Night’ […]
‘Road Happy’ by VCCP is an Ocean Outdoor digital creative competition winner Today, Kwik Fit launches its latest campaign created by its agency of record VCCP, ‘Road Happy’. The digital out of home campaign uses Ocean Outdoor’s vehicle react technology to anonymously scan cars as they are stuck in queues at traffic lights, serving drivers with a joke according to the make, […]
SMUG Dairy, the innovative hybrid dairy range from Kerry Consumer Foods, has launched a new campaign to show conscious dairy lovers that they don’t have to compromise on taste. While many of today’s consumers are looking to cut back on dairy for health and environmental reasons, their love for the taste of their favourite products […]
NOT Wieden+Kennedy share all-encompassing design system for this year’s event that celebrates the iconic Swiss grid With excitement building ahead of Eurovision 2025, branding and design agency NOT Wieden+Kennedy today unveil the visual identity designed for this year’s competition. The idea for the identity focuses on what makes Eurovision such an incredible and beloved event […]
April 2025 In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview […]
Founded in 1994 Sharp’s offered a disparate mix of ales designed to look like they’d been around since the 1800s. Doom Bar was their hero beer but younger consumers were proving hard to reach due to a traditional old-fashioned positioning. In 2011 Molson Coors recognised the untapped potential of the brewery and needed to open-up […]
iostudio, a woman-Veteran-owned small business with over 25 years of experience serving federal and state agencies, and Yes& Federal, a top-ranked full-service communications firm, have entered into an officially approved partnership under the U.S. Small Business Administration’s (SBA) Mentor-Protégé Program (MPP). This SBA-approved Mentor-Protégé Agreement enables the two firms to collaborate more closely on federal and […]
