Together, the two companies aim to provide new, digitally enriched TV audience insights in real time, enhancing transparency and efficiency in cross-device campaigns. Utiq, the European adtech company with a unique telco-powered first-party identifier, today announces its groundbreaking partnership with All Eyes On Screens (AEOS), a data provider and solution specialist for real-time measurement and […]
Extending advertiser reach on one of the world’s leading smart TV operating systems, Teads now enables exclusive access to Hisense’s prominent content selection portal in the UK, US, Mexico, Brazil, Italy, Australia, and Canada Teads, the global media platform, today announced an exclusive international partnership with VIDAA USA, the Smart TV operating system company powering Hisense Smart TVs […]
Purina, St. Louis City SC, and global experiential agency Momentum Worldwide have made their mark at the prestigious Clio Sports Awards, taking home an impressive seven accolades for the innovative Purina Club, the first-ever permanent pet-friendly seating section in a Major League Soccer (MLS) stadium. Purina’s belief that pets and people are better together has […]
Creative agency Majority is showing a more selfish side to Santa to tout the deliciousness of Mondelēz International’s Swedish Fish candy in a new holiday campaign. The work will run online throughout North America until New Year’s. The agency won the Swedish Fish project earlier this year. 50-second, :15 and :06 spots will run on YouTube, Facebook, TikTok, and Instagram. In […]
Make a super fan’s Christmas this year with Topps’ Fan Sets from Man City, Man United, Liverpool, Chelsea and Arsenal – a must have for any die-hard fan! Topps, the premier trading card brand of Fanatics Collectibles, have today announced new highly anticipated 2024/25 Fan Set Trading Card Collections from Chelsea, Liverpool FC, Arsenal, Manchester City and for the […]
The campaign sparks meaningful conversations about the challenges families face when the roles reverse, and they must care for those who once cared for them O Boticário, a Brazilian cosmetics company voted the best brand for holiday gifting*, invites reflection on the act of caring for loved ones as a natural part of life’s journey […]
Stirring film from agency StrawberryFrog and anthem from Grammy-nominated/native Maryland hip hop artist Logic features young singers from Baltimore-area music school LifeBridge Health, a leading health system in Maryland, teamed with purpose-driven creative agency StrawberryFrog to launch “Stop the Iron Pipeline,” an initiative that aims to make Marylanders aware of illegal gun trafficking and encourage […]
Agency Humanaut continues to position the brand as the air-care experts Blueair has launched the new ComfortPure 3-in-1, the most powerful 3-in-1 air purifier. To demonstrate the product’s unmatched performance, creative agency Humanaut has developed a new campaign to further cement the brand as the air-care experts. Created in partnership with agency Humanaut and directed by Barlow Jacobs, the […]
In a blind taste test, consumers consistently rated pizza slices where 100% of profits help kids facing adversity much higher than slices with profit supporting corporate excess. Cheese or pepperoni? Thin crust or deep dish? How about purpose-driven or excess profit-driven? Today, Newman’s Own, Inc., a company well-known and respected for its innovative business model with a […]
Heartwarming Holiday Ads Debuted During NBCUniversal’s “Christmas in Rockefeller Center” on NBC and “Navidades en Rockefeller Center” on Telemundo With the holiday season in full swing, Toyota is celebrating the joy of helping others through their holiday advertising. Last night during NBCUniversal’s primetime specials – “Christmas in Rockefeller Center” on NBC, “Real Reward” debuted – […]
