Survey Findings Reveal Indie Agency Members Seek More Collaborative Opportunities The Advertising and Marketing Independent Network (AMIN) Worldwide held its annual global conference this week in Bangkok, Thailand The global conference brought together leaders from over 50 independent marketing agencies across the globe and was the network’s first global conference to be held outside the US or Europe. Taking […]
Following the launch of the new brand platform “Beyond Techspectations” through a back-to-school campaign in August, Currys is taking humour to the next level in its latest set of brand films. Created by AMV BBDO, “Beyond Techspectations” aims to showcase how Currys consistently goes the extra mile to deliver the best expertise and tech knowledge […]
The latest campaign and pan-European brand platform celebrates the small steps the brand, and we can all take, that ladder up to big leaps forward beyond what anyone thought possible. The&Partnership and Toyota have launched a new campaign and brand platform celebrating the small steps we can all take to move society forward, that seeks […]
Emissions from fossil fuels are deeply embedded in every aspect of our daily lives. In a new campaign, the Swedish energy company Vattenfall illustrates the pervasive grip of fossil fuels on our society through innovative visual techniques. Fossil fuels leave their mark on every facet of modern life, including unexpected areas we might not even […]
Wavemaker has been appointed as global media consultancy partner for Merlin Entertainments, a global leader in location-based, family entertainment. Alongside the $24m UK business Wavemaker retains, the media agency has additionally won the $34m planning and buying across EMEA and the US. In addition to the UK market, the media agency will now manage planning […]
Hyundai Motor UK today launches its latest set of idents for Channel 4 Film, delivered by creative communications agency, INNOCEAN UK. The objective of the campaign is to showcase the leading technology and design of Hyundai’s award-winning electric cars including V2L (vehicle to load) technology which allows the charging and power of any appliances, in […]
Suresh Balaji will join Lloyds Banking Group as Chief Marketing Officer on 16 October. The Chief Marketing Officer will oversee the group-wide Brand, Marketing and Experience function. Suresh will be responsible for creating and maintaining the Group’s strong, inclusive and sustainable portfolio of brands, developing marketing strategies, driving creative excellence, and designing customer experiences to […]
Astrid & Miyu, a UK-based jewelry brand with stores in the US and UK and a cult following, is teasing the launch of its highly anticipated 2023 Advent Calendars through a whimsical, magical digital campaign sure to have everyone dreaming of Christmas in October. Three massive Astrid & Miyu-branded snowglobes will seemingly appear in New York’s […]
ByAmazon, the own-brand grocery offering from Amazon, is tempting tastebuds and challenging preconceptions of the brand’s food credentials in a light-hearted new campaign developed by independent creative agency Red Brick Road. The campaign introduces the brand line ‘Food too, who knew?’ letting shoppers know that the Amazon they rely on every day is now – […]
Built on InMobi’s ID Graph, the Solution Provides a Visual Roadmap for Mastering Addressability InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today unveiled InMobi Addressability Gradient, a platform designed to support marketers throughout the transition from identity-centric targeting to new solutions that have limited consumer identity signals. […]
