In the latest campaign by AMV BBDO, the Dragon’s Den investor brings her knowledge on how small businesses can control costs and stay on top of budgeting Dragon’s Den investor Deborah Meaden, one of Britain’s best-known entrepreneurs, is joining forces with Albert Einstein in a new campaign for Smart Energy GB to drive awareness of […]
Global socially-led creative agency We Are Social has released ‘Future of Influence’, a report which examines how influencer marketing is set to evolve over the next few years. The report is based on a series of recent events run by the agency, which were informed by expert interviews, from academics to journalists to creative technologists, […]
With an impressive track record comprising hundreds of international creative awards, including 22 Grand Prix and 46 Lions, Youri Guerassimov and Gaëtan du Peloux rank among the most renowned creatives in the global advertising industry. Their appointment reflects the agency’s determination to reach new heights in creative excellence and strengthen the central role of creativity […]
Convenience store chain Cumberland Farms is harnessing the power of good, old fashioned, New England sarcasm in its latest project by advertising agency Colossus. Cumby’s, as locals refer to the chain, is New England-based and has more than 500 locations in the region as well as New York and Florida. The campaign, which launches in […]
Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform in partnership with Yahoo Advertising has released a whitepaper examining the potential outcomes of including programmatic digital out-of-home (prDOOH) within multi-channel campaigns. As outlined in VIOOH’s annual State of the Nation report, a key request from advertisers is to understand how prDOOH fits within multi-channel campaigns, and how […]
ABBOTT LYON, the bespoke jewellery company, is launching a new TV spot featuring much loved celebrity personality Stacey Solomon delivering an ode to her sister, Jemma, in which she celebrates the joy of all the little things she loves about her. In the film – ‘Made More You’, created by independent creative agency St Luke’s […]
Global digital marketing business Jellyfish announces its partnership with Jotex, a prominent home interior brand operating within the Ellos Group. This collaboration sees Jotex teaming up with Jellyfish to enhance its presence in Sweden, Norway, Germany, Finland, and Denmark. Leveraging Jellyfish’s expertise in organic search, Jotex aims to bolster brand recognition, drive sales, and expand […]
Agency veteran Erin Hauswirth joins MMB as Group Creative Director according to MMB Managing Partner, Chad Caufield. Hauswirth will help oversee creative for all of the agency’s accounts, working closely with Executive Creative Director David Register. Prior to joining the agency, Hauswirth spent seven years with Brooklyn-based Giant Spoon most recently as Creative Director working with […]
Global brand and design consultancy Conran Design Group has strengthened its consumer brand, product packaging and corporate communications offer with three senior hires in London. Ex-Landor & Fitch Creative Director Nathan Watts joins as Head of Consumer, focusing on driving and developing the consumer offer following a number of recent wins, including Ferrero and Cow […]
In partnership with Direct Line, creative sound branding agency DLMDD and Saatchi & Saatchi have relaunched Direct Line’s iconic sound identity. The distinctive sonic brand asset, fondly referred to as ‘The Bugle’ has not been heard in Direct Line’s brand advertising for over ten years and is widely regarded as one of the most famous […]