Independent creative agency Mamapöol today launch ‘Wave’ along with global brand Hitachi for their next-generation Finger VeinID in Europe. The campaign is currently running across Europe on digital and social media channels. The film uses the simple, friendly gesture of a wave to show how people can glide through a border control checkpoint, revolutionising the way the […]
Black Minds Matter UK launch their biggest campaign ever, one year on from their first.
Mental health charity Black Minds Matter UK (BMMUK) are raising the bar this year, by launching their biggest fundraising campaign yet. The #BMMUK21K challenge – that was launched today- will last 21 weeks with an aim to find 21,000 long term donors. Donors will sign up to contribute £5 per month and help change the face […]
Ten female artists have donated their colourful work to be used as backdrops for video calls on International Women’s Day. All to raise vital funds for Hestia, the charity which supports victims of domestic abuse and modern slavery. Created by Wunderman Thompson, #TeamWomen is asking people to get behind this important cause by putting the cause behind them as special backgrounds […]
Latest research finds that Facebook is the most cost-effective channel on average for SMBs, Microsoft is the most responsive channel for increasing ad spend, whilst Google maintains their place as the industry leader with their high reach and low-cost offering. International online advertising platform, Adzooma, has teamed up with the world-renowned Cambridge University for a new piece of […]
AxisStars, the community for pro-athletes and entertainers founded by ex-Manchester United and France footballer, Louis Saha, has entered into an exclusive partnership with New York-based athlete influencer marketplace OpenSponsorship. The deal will deliver a wide range of paid brand opportunities directly into the hands of the AxisStars base, which includes almost 400 stars and growing. The partnership also offers OpenSponsorship’s existing 7500 athletes access to the AxisStars platform, […]
British high-performance sportswear brand, Castore, have launched a new content series marketing campaign with a film starring England Rugby captain Owen Farrell.
Castore has today unveiled a new-look marketing campaign championing its Better Never Stops mentality. The premium, sportswear challenger brand has released its first athlete film starring England Rugby captain Owen Farrell, with further films to be released throughout the course of the campaign. Released ahead of England’s Six Nations clash with Wales this weekend, the Farrell content […]
Following the recruitment of two senior team members in the UK (JIN UK Managing Director, Simon John and Senior PR Consultant, Hannah Rafferty) and opening an office in Berlin, JIN Group continues to pursue its international development strategy with several new clients. Their integrated offer, which combines Social Media, Media Relations and Digital Marketing, has […]
Campaign highlights magnitude of global warming and joins climate move efforts
The closer to the poles, the more one may feel the impact of climate change. And Salla, the coldest town in the Finnish Lapland region, is already experiencing it. So they decided to make it known. Suffering from the consequences of an increasingly unpredictable weather and shorter winters, this small town above the Arctic Circle […]
popchips television debut, created by St Luke’s
• 18th Best Brands Award in Germany honouring the strongest brands of the year celebrated with virtual gala • Prizes awarded to Bosch Power Tools, Alnatura, Samsung and Amazon in four new, innovative categories • New award structure reflects trends in society and marketing • Lidewij Edelkoort with keynote at the digital event
For the 18th time, the strongest brands of the year were honored with the Best Brand Award yesterday evening which is the only study-based brand award in Germany. In a new, revised award structure, Bosch Power Tools won “Best Brand Overall,” Alnatura was honored as “Best Brand Health & Wellbeing,” and Samsung as “Best Brand Consumer Electronics. Amazon received the award for […]