The Consumer Behavior Lab (CBL), a joint venture of XenoPsi and Astroten, Ltd., debuts the Behavioral Science for Brands podcast series today as the next phase in its mission to demonstrate the value of applying behavioral science to the marketing of brands in the US. In the first podcast, XenoPsi founder and president MichaelAaron Flicker […]
The World Cup 2022 tournament organised by FIFA in Qatar is proving to be highly controversial. Due to Qatari policies that contravene LGBTQI+ human rights causing global controversy during the World Cup numerous brands and activists have joined forces to make this problem visible through social actions. Faced with this situation, the advertising agency Serviceplan […]
FC Home & Deco, the Argentinian retailer, has launched The Passion Calculator, software based on an algorithm that posts discounts on social networks depending on what is happening during the country’s matches in the World Cup. In a blend of amusement and useful probabilities, the service works to calculate the odds of accidentally damaging a […]
One of the UK’s leading creative companies, Saatchi & Saatchi, has today announced Upriser by Saatchi & Saatchi (Upriser) a free, scalable schools platform that the agency hopes will introduce, inspire and open up the creative industries to any student in the UK. The platform has been in beta for two years, during which time […]
Los Angeles may be home to Bird and Lime – the giants of e-scooter rental – but now it’s home to TAUR, a new brand challenging the status quo, launching today with a digital-first campaign produced with local talent by Untold Fable. For their first campaign Own Your City, TAUR has partnered with Untold Fable as a […]
The most-followed startup CEOs on Twitter and LinkedIn raise more capital on average than their less social-media savvy counterparts, according to new research from PR and marketing consultancy Hard Numbers and media intelligence firm CARMA. The Coverage to Capital report looked at 64 startup unicorns in the UK, defined as privately-held companies which have achieved a valuation of more than one billion US dollars. The report […]
Integrated agency Above Beyond have become the latest creative agency to join by The Network, the international network for small independent hotshops founded by Per Pedersen. Above+Beyond, whose clients include Amazon, Mulberry, Subway, Depop, Movado and Alzheimer’s Research UK are an award-winning London-based integrated creative agency, built for the audience age. In joining by The Network, they are […]
Today, world-class creative production company CLICKON has launched its new cloud-based platform iQ, bringing the first truly end-to-end solution to the market. It enables businesses to streamline video production management globally,while saving time and reducing costs during financially challenging times. CLICKON iQ is an end-to-end content production solution for businesses seeking to create and deploy content at scale with greater control, transparency […]
Christmas is a time for connection with those we care most about. At the end of another year of uncertainty and difficult times for many, it has never been more important to check in on your loved ones. This new creative campaign has been built around this core human insight and shows the positive power […]
Full-service creative and marketing agency Madwell has created “Landing Home” for client JobsOhio— a state-authorized nonprofit designed to attract, retain, and expand businesses and career opportunities across the state. “Landing Home” is a three-part documentary series about Air Force families living and working in Ohio and created to celebrate the Air Force’s 75th anniversary and honor all its many contributions to the state of Ohio and […]