Global branding consultancy Wolff Olins has appointed Edelman’s Vice President of Business Transformation, Julia Race, to the newly created position of Senior Director of Culture, where she will focus on further developing its employee experience offer. Race, who will be based in New York, will partner with both US and global clients to define and […]
New technologies, artificial intelligence, virtual friends and increasingly immersive video games are taking us further and further away from reality. Faced with this paradigm, the latest campaign of the Region of Valencia shows real places, activities, experiences and moments. The new campaign developed by Serviceplan Spain encourages tourists to have unique, unfiltered experiences, while reflecting […]
Advertising agency and brand production studio Humanaut has created two videos to support the launch of client Garden of Life’s Vitamin Code gummy products. Garden of Life is the #1 brand in the natural products industry. The agency created two 15-second spots that will begin airing August 14, one for the brand’s Women’s Multivitamin and the other […]
Appointment follows competitive pitch run by AAR The Royal Society for the Prevention of Cruelty to Animals (RSPCA), the world’s largest animal welfare charity, has appointed AMV BBDO as its new creative agency of record. Founded in 1824, the RSPCA has been changing animals’ lives for nearly two centuries through its pioneering animal rescue work, […]
InMobi, a leading provider of content monetisation and marketing technologies that help businesses fuel growth, has announced the acquisition of Quantcast Choice, a consent management platform (CMP) designed to help publishers seamlessly align with the rapidly changing global privacy regulations. This strategic acquisition reinforces InMobi’s commitment to bolstering its privacy management platform for mobile app and […]
“Generation Z, born between the mid-1990s and early 2010s, is entering the workforce with its unique set of expectations and preferences’ says 438 co-founder Andy Whitmore. “What this generation of digital natives isn’t expecting are the outdated methods that so many large, and supposedly ‘forward thinking’, innovation-led organisations are still adopting to ‘engage’ with them […]
Set to take the brand to an exciting new place in communicating their tech expertise, Currys has announced the launch of a new brand platform called “Beyond Techspectations”. Created by AMV BBDO with media strategy developed by Spark Foundry, the aim of “Beyond Techspectations” is to show how Currys goes above and beyond in everything […]
“Until is such a smart concept’, said Neil Dawson. “It can catapult the businesses of independent wellness professionals to a whole new level. It gives them and their customers access to the very best in facilities and does so in a flexible way that suits them. Working on a fresh, new concept like this is […]
Primark, the international fashion retailer, has appointed VCCP as its global branding and creative agency partner following a three-way competitive pitch process. As Primark ramps up its expansion across new markets, channels and products and grows its brand across Europe and the US, VCCP has been tasked with creating a global creative platform that brings […]
Independent creative agency Pereira O’Dell has hired Juliana Constantino, former Global Creative Product Lead at Meta, as Executive Creative Director. Constantino spent over 8 years at Meta, her first five at Facebook and later Instagram, ultimately leading global creative product for the Instagram Creative Lab. Most notably in 2017, she led the go-to-market strategy for […]