Google, Apple, Samsung, and Amazon are the most inspiring brands in the world, according to Wunderman Thompson’s ‘Inspire Score: Top 100 2022’, released today. Now in its third year, the Inspire Score is Wunderman Thompson’s proprietary diagnostic tool which measures a brand’s inspiration status and uncovers the brand attributes that fuel business growth through their […]
B&B studio has created the brand positioning, strategic direction, brand name, brand design and packaging for Humans Being, a new athleisure brand founded by Rita Ora. Humans Being champions sustainable materials across all its products, while delivering high-level technical performance and superstar style credentials. Humans Thinking, Humans Doing, Humans BeingInspired by the brand’s purposeful commitment […]
So, we are talking about an advertising campaign for the largest developer in Ivano-Frankivsk, Ukraine — blago developer. The winners of Eurovision 2022, members of the Kalush Orchestra — Oleh Psiuk and KylymMan, became its partners and protagonists.The participation of the most discussed musical group of the year in the advertising campaign could not pass […]
– Apple retains top spot as the Top 100 Brands ranking exceeds more than $3 trillion for the first time – a 16% increase since 2021 – Airbnb (#54), Red Bull (#64) and Xiaomi (#84) are new entrants for 2022 – Microsoft (#2), Tesla (#12) and Chanel (#22) see the greatest YoY growth – Nike […]
This week sees the launch of the winning campaign from Snap’s 2021 UK Creative Council programme, ‘The Future Looks Good’ created by Cathryn Carey and Phoebe Chetwynd-Talbot. Creative Council UK – The Future Looks Good – Lens from VPR on Vimeo. The Creative Council, which launched in 2020 in partnership with Creative Equals, brings together leading […]
The Halverson Group’s Restaurant Intelligence Dashboard provides vital data on how consumers are using restaurant apps
When it comes to apps, consumer behavior doesn’t always follow a predictable path. That’s especially true of restaurant apps, which emerged during the pandemic as a key communications and sales channel for dining establishments of every type. They have proved popular among diners, according to “The Battle for Mobile App Mindshare” by Halverson Group, a […]
Wunderman Thompson has announced the appointment of Lizzie Snell as Managing Director and Jim Dyer as Head of Client Leadership, as the agency expands its client leadership team. Lizzie reports to Wunderman Thompson UK CEO Pip Hulbert, and is responsible for managing client leadership, delivery and operations across the business. Named as Campaign Magazine’s first […]
Saatchi & Saatchi UK has unveiled a fresh visual campaign for EE to highlight its new Value for Money and Full Fibre Broadband initiatives, giving customers ‘that new phone feeling’ for longer. Running across OOH, print, digital and social channels and alongside complementary TV advert No Way Out starring Kevin Bacon, the design work is […]
Glow will power the insights capability for the media network’s global and international client assignments
Local Planet has partnered with Glow as its primary provider of consumer insights across its global and international clients. This announcement extends the relationship Glow & Local Planet have had in EMEA to its global clients, effective immediately. Local Planet is the world’s leading independent media agency network and is present in 85 markets. Local […]
Iconic branding and strategy agency bolsters key positions and welcomes next wave of firm leadership
VSA Partners today announced six moves within its executive suite, including a new CEO and the naming of three partners. After serving for two years as President, Anne-Marie Rosser will ascend to the role of CEO at VSA Partners. She will succeed Dana Arnett, who after four decades at VSA will take on the title […]