TSB has revealed Britain’s biggest portrait mural in East London to honour this year’s Pride of Britain winner. Created by McCann London – with the support of the7stars, Kinetic and Global Street Art – the mural coincides with the sixth consecutive year of TSB’s partnership with the Pride of Britain Awards. The mural celebrates TSB’s 2022 Community Hero, Michelle Dornelly. […]
Incorporating TikTok videos for the first time helps leading lint roller brand generate 1.7M impressions and 551K video views, while lowering CPM by 19%
From crafting hacks to cleaning tips for homes and pets, Sway Group’s new influencer campaign for Evercare Lint Rollers found sticky success by adding a strong TikTok element to the brand’s already-successful Instagram initiatives. Sway Group recently launched Evercare’s first TikTok campaign and is readying for the next flight of content, which will feature pet lovers […]
Revealing the UKs only Equity Release Comparison Tool
The UK’s No.1 independent equity release advisory service, Equity Release Supermarket (ERS), is moving into television advertising for the first time ever, as they look to broaden their audience and showcase their pioneering technology and digital offering. The innovative fin-tech firm recently launched a UK Industry-first digital solution for consumers – known as smartER – and […]
New Balance have teamed up with Footballco for the launch of their new Headline Taker boot collection with a campaign that celebrates the stories of four players taking the headlines this season with a limited edition newspaper. The Headline Taker newspaper features the stories behind the successes of players featured in the campaign, such as […]
Studio.co.uk’s co-branded campaign features TV personality Josie Gibson and includes a series of £1000 giveaways ahead of Christmas
Online value retail specialist Studio.co.uk has bolstered its 2022 ‘Get Christmas Ready’ marketing campaign with major media partnerships with ITV Daytime and commercial radio group Global. The partnership with ITV includes a range of co-branded 30” TV adverts featuring TV personality Josie Gibson and competitions that give viewers the chance to win £1000 of Studio.co.uk […]
‘Horse Kicks’ turns hyped human sneakers into fashionable footwear for equine athletes
The world’s first custom sneaker retailer for horses is launching in Lexington, Kentucky, the Horse Capital of the World. Horse Kicks is a custom “deconstruction/reconstruction” service that turns rare, collectors’ item human sneakers into premium “horseshoes” for the world’s greatest equine athletes. Launching this fall with a pop-up presence in the heart of downtown, Horse […]
The Home Office worked with agency partner FCB Inferno
The Home Office is launching the second phase of its “ENOUGH – Violence Against Women And Girls” campaign created by FCB Inferno. Encouraging the public to challenge perpetrators of abuse against women and girls, the campaign reprises the TV ad that ran in March this year and unveils a range of new supporting digital, radio […]
Inauguration of the new location for Serviceplan’s French headquarters takes place, hosted by Serviceplan Group France President Carole Giroud and Serviceplan Group CEO Florian Haller Giroud and Haller reflect on Serviceplan Group’s unprecedented end of year growth of +28% for the fiscal year ending 2022. Strengthening of the House of Communication in Paris follows the […]
The launch of the self-serve product follows a significant funding round at the hyperpersonal mobile marketing platform
Disruptive mobile marketing platform, Bubbl, has launched a new self-serve product, Bubbl Lite, designed with the small business community in mind. This news follows a significant funding round at the world’s first hypermobile, ‘out of app’ marketing platform. Bubbl delivers relevant, situation-specific content and offers to app users, driving engagement and delivering ROI thanks to […]
New TV campaign created by DUDE combines the passions of millions: football and film
In the latest chapter in the creative platform ‘Inspired by an eBay Story’, ‘World of Passions’ transports us into the world of eBay customers’ passions. A world that unites the eBay community, where millions of people share millions of interests including football – to which the brand is already very close, with a number of […]