The Very Group, operator of digital retailer Very, has appointed The Gate as its lead creative partner following a competitive pitch. The Gate, which is part of MSQ, will begin working on a revitalised brand platform and creative approach, delivering key creative campaigns for the brand across the year. The Very Group was supported in […]
– AI health scanning concept from Spotify co-founder, an elevated take on tinned fish, and an Indian matrimony app in the Top 12 – ‘Overnight success’ OpenAI joins other technology brands including luxury ‘sleep pod’ purveyor Eight Sleep and HiPhi premium electric vehicles – Creative studio KidSuper captures Gen Z’s digitally-rooted design language with its […]
International premium beer brand Miller Genuine Draft has partnered with superstar house DJ Hot Since 82 as part of a new global marketing campaign, including a new TV advert, new track and a series of exclusive music events. The advert, created by ç, follows Hot Since 82 and his crew through city streets, filtering the […]
The latest campaign aims to shine a light on the lengths that TUI employees will go to ensure customers’ holiday happiness In TUI’s latest social-first campaign under the Live Happy brand platform, Ant & Dec are recruited as TUI’s official ‘Happiness Ambassadors’. View this post on Instagram A post shared by Ant & Dec (@antanddec) […]
Today, Beauty Pie, the disruptive direct-to-consumer beauty brand, unveiled “No Catch”, their new creative proposition highlighting their accessibility compared to other prohibitively expensive luxury beauty brands that ‘cut you out.’ The campaign runs for six weeks from today and leverages TV and OOH to broaden reach and amplify awareness and consideration. Beauty Pie, known for […]
As part of its continued evolution into a global lifestyle brand, ELLE, the biggest-selling fashion magazine & authority on style, was looking to create its own coffee brand that could compete with the likes of Illy and Nespresso. For a new-to-market coffee brand in an incredibly crowded category, instant brand recognition was essential, so our […]
Company announces new leadership amid company growth, including recent completion of first strategic acquisition Bulla Co, an early-stage Gen Z influencer agency who have recently closed their six-figure pre-seed round, has appointed Justin Cooke as the company’s new Chairman. Cooke is a highly esteemed marketing and technology industry entrepreneur, investor and leader, ranked by Business […]
The FAB Awards provided a bit of much needed cheer this week with the 25th Edition of their Awards streamed “online” on YouTube. The beautiful and exclusive Hurlingham Club in London was swapped for a “virtual” Awards Presentation streamed exclusively on YouTube in honour of the Finalists and Winners of The 25th FAB Awards! FAB extended an open invitation to the entire Marketing Communications […]
Consolidating their strategic and innovative performance in the market, the São Paulo-based agency presents a new structure with integrated leadership. SOKO, a Brazilian communication agency focused on creativity, diversity and culture, has announced changes in their leadership, consolidating its strategic performance in the market. With the new structure they fortify their vision of channels based […]
The adaptive streaming tech platform and the global integrated ad specialist will enable emissions minimization and increased efficiency for clients’ campaigns Adaptive streaming tech platform SeenThis has announced a partnership with DSP, Adform, as both companies continue to strive to minimize carbon emissions from the digital supply chain while improving and modernizing the online ecosystem. […]