Firehaus, the Bristol-based brand consultancy, are launching Vittoria’s latest brand campaign ‘Own the Unknown’. The campaign is a collaboration between global leaders in cycle tyre innovation Vittoria and fellow pioneers: percussionist and composer Ian Chang, sustainable trail creators Velosolutions, and members of the new UCI MTB World Cup team Pump for Peace Racing. The campaign […]
‘Love London’ is the latest chapter of the Mayor’s Let’s Do London tourism initiative and highlights some of the many things to love about life in the capital A takeover of Piccadilly Lights, posters, cinema, radio, outdoor and social media adverts will carry a love letter to the city as people are urged to ‘make […]
The two leading UK leukaemia charities have launched a collaboration today with a difference. They’ve joined forces with a blue and gold Macaw parrot called Henry to create an original rap that they hope will help more people spot the symptoms of the disease and ask their GP for a blood test. New YouGov research […]
Saatchi & Saatchi Announces New Executive Creative Director
JDO rebrands BIC’s BodyMark range to champion self-expression without limits
Building on its work with global publisher, streaming, audio and OTT brands, Theorem grows AdOps automation and order-to-cash offerings
Theorem, a full-service flexible digital marketing solutions provider, is expanding its automation services for media and entertainment brands including streaming companies, TV and radio broadcast companies. Theorem’s new AdOps automation and order-to-cash (OTC) offerings are designed to help media and entertainment brands grow their revenue through a unique mix of human intelligence, machine learning, digital […]
Today Galeries Lafayette launch “À Quoi je Rêve” for French luxury department store, Galeries Lafayette. Created by DDB France and produced through international production company HAMLET, the spot directed by duo BRTHR, takes us on a fantastical fast high energy joyride through an opulent and vibrant scene where we meet its charismatic figures. BRTHR Galeries […]
impact.com, in partnership with WARC, examines how the pandemic-driven growth of influencer marketing has accelerated influencers’ role in the consumer journey
impact.com, the leading partnership management platform, in partnership with WARC, an international marketing intelligence company, today released an in-depth research report on the rapidly evolving brand-influencer dynamic, which shows the disparity and alignment of perceptions of marketers and influencers, and offers guidance on how better alignment can lead to more effective and valuable partnerships. The […]
by The Network takes us on a visual pub crawl through 30 years of Liverpool FC fandom
This season marks the 30th anniversary of Carlsberg’s sponsorship of Liverpool FC, the longest partnership in Premier League history. In celebration of this, Carlsberg are launching a multi-channel campaign across 26 markets worldwide, with creative born of a truly collaborative global effort from by The Network partners Worth Your While, SMALL, The Council and Drive Studios. The campaign is spearheaded by a hero film […]
Contented has been appointed as the official Video and Digital Content partner for the England and Wales Cricket Board (ECB). The brief covers video and digital content creation for all of the ECB’s properties, from England men’s, women’s and disability sides, The Hundred, men’s county and women’s regional competitions, and its national participation programmes. In […]