Primal Pet Group—established in 2021 and a leading manufacturer of raw foods, treats, and chews for dogs and cats—has hired mid-Atlantic full-service ad agency Brandon to craft new digital creative for its Primal Pet Foods brand and spearhead a complete digital transformation for its growing portfolio. The innovative provider of premium pet foods tasked Brandon in April […]
Agency of Outdoor Enthusiasts Charged with Massive Scope of Work Maryland’s Banshee Brands Inc, the parent company of Retay USA, which operates the North and South American division of Turkey-based Retay Arms, has tasked TBA Outdoors—a digital marketing agency specializing in the outdoor industry—with a massive undertaking to launch in late summer/early fall. The broad initiative includes a […]
Independent brand design agency Vault49 share news of its latest hires in New York: Kate McTigue, who joins as Strategy Director, and Martha Kirby, Senior Client Director. Joining from TRIPTK, where she worked on brands including Nike, Beam-Suntory, and Supreme, Kate will initially collaborate with Vault49‘s clients in North America, including Diageo and PepsiCo. Meg […]
June 2024 In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview […]
impact.com/advocate helps brands build authentic trust with new audiences through their customer base, transforming loyal customers into motivated advocates impact.com, the world’s leading partnership management platform, today announced the launch of impact.com/advocate, a customisable customer referral marketing solution that empowers brands to engage their customers effectively with tailored offers. With custom and highly engaging referral […]
Chipotle Mexican Grill has announced a collaboration with Wonderskin; an award-winning cosmetics brand known for its TikTok-viral lip stain that is so popular one is sold every 15 seconds. The limited edition guac-proof lip stain ‘Lipotle’ has been created in a custom peelable green colorway – the masque will unveil a new nude-pink lip stain payoff, created exclusively […]
Cornett Brings Humor In New Work Featuring Busch Guy And The Wild Weirdness Of Jack Link’s Sasquatch Two big brands. Two beloved mascots. Together at last. Busch Light and Jack Link’s have teamed up to bring fans a combo that’s always good together—beer and beef jerky. To announce the collaboration, Busch Light tapped agency partner Cornett. The independent, female-owned agency […]
Jellyfish, the integrated global digital marketing business, is announcing that its UK Managing Director, Rick Lamb, is leaving the company. Rick joined Jellyfish in 2019 after its acquisition of Latitude and has been instrumental in its success over the past five years. He played a key role in the recent acquisition by The Brandtech Group […]
Advertising agency studio Humanaut is launching “Happiness is a Gut Feeling,” the latest round of ads for client Garden of Life’s Dr. Formulated Probiotics. The brand’s objectives are to become the No. 1 probiotic brand in FDM and Natural channels and to increase awareness and sales of its other probiotic SKUs, including Gas and Bloating, Feminine pH, […]
National campaign includes digital, social media and integrated media planning Litehouse Inc. has partnered with Food Network star Guy Fieri to bring the iconic chef’s line of Flavortown sauces to life and they’ve turned to food and beverage marketing agency quench to create a fully integrated campaign to launch the sauces nationwide. The campaign, which […]