New communication platform “Choose Wisely” created by independent creative agency THELMA invites Smartbox customers to think carefully before purchasing, knowing that just one Smartbox experience can change someone’s lifestyle forever The global experience gift market is growing at an annual rate of 6.4%, driven by a rising preference for experiential purchases over physical goods and […]
RWJBarnabas Health has introduced its first holiday campaign focusing on themes of health, community and shared traditions, emphasizing the meaningful moments that define the holiday season in New Jersey. The campaign was developed in collaboration with StrawberryFrog, an award-winning advertising agency. The campaign’s strategy centers on connecting with New Jersey families in the places and moments that matter […]
Today, VCCP has announced the launch of VCCP Social Club, an evolved social offering from the independent integrated global network, known for challenging convention to create value. VCCP Social Club is a global collective of more than 80 social specialists whose mission is clear: to help brands shine brighter in social, whether within communities or within culture. At the […]
Bloom North, the not-for-profit aiming to uplevel and support women in media, has appointed its 2026 presidential team. Beth Sutherland, 2025’s Vice President and Senior Associate Director at EssenceMediacom, is continuing her successful tenure leading the organisation as she steps into the role of President. She will be joined by Saskia Starritt, also a Senior […]
This Christmas, there’s one delivery that matters more than any: helping children to get what they urgently need. A recent study by Save the Children found that 88% of parents feel pressure to buy more to make Christmas magical, while 92% of children say they’ve received gifts they didn’t want or wouldn’t use — and 73% […]
Mix Of Goth, Luxury & Musical Elements Debuts Ozzy Osbourne Eyewear Line TUX Creative House, the full-service advertising agency, is launching a heart-pounding creative campaign that unveils a line of exclusive Ozzy Osbourne branded sunglasses from Garrett Leight California Optical, the luxury lifestyle brand founded in Venice Beach. The brand-new Ozzy Collection, ‘GLCOzzy,’ features thumb-stopping 15-second CGI-created […]
Award-Winning Producer Joins Shop During Period of Strong Creative Growth, New Business Wins Zulu Alpha Kilo (Z.A.K.), a full-service creative company, has announced that Kelly Mikhael, executive producer at Johannes Leonardo, has joined the New York office as executive producer effective immediately. Mikhael is one of the most respected producers in the U.S. She joins Z.A.K. NY from […]
Bid-smart adtech innovator strengthens its ties with one of the world’s leading AI hubs Bid-smart ad platform Preciso today announces a new alliance with the Shenzhen Artificial Intelligence Industry Association (SAIIA), joining the non-profit organisation as an official vice-president enterprise member. The SAIIA promotes the development and application of AI technologies and is the leading […]
“Outdo It with Intuit,” supports Intuit’s biggest product launch ever, with new platform that multiplies the capabilities of every user FCB is rolling out a global campaign for Intuit QuickBooks to support the financial management software’s new ‘Intuit Platform’, an advanced, all-in-one, AI-powered business management system designed to help businesses and accountants work smarter, faster, […]
Created by UltraSuperNew, the campaign explores the importance of intimacy by measuring couples’ connections through synchronised heart rates Just in time for cosy season, condom brand SKYN has launched a Christmas campaign spotlighting the softness and intimacy that connects couples at a deeper level – by putting their connection to the ultimate test of scientific […]