GumGum Strengthens Executive Leadership with Award-Winning Media Veteran GumGum, the leading contextual-first, global digital advertising platform, is excited to announce the appointment of Kerel Cooper as its new Chief Marketing Officer (CMO). “We’re absolutely thrilled to welcome Kerel as our new CMO,” said Phil Schraeder, CEO of GumGum. “This is a game-changing moment for us […]
Jung von Matt, the independent creative agency network, has launched a new offering in London – NERD – an agency specializing in authentically connecting brands with fandom communities, nerds and geek culture. Jung von Matt London opened its doors last year and its clients include Vauxhall and Wayfair. NERD is well-established within the JvM network […]
Today Pablo & UNLIMITED have launched their first campaign for the Metropolitan Police since winning the account in January 2024 focusing on a recruitment drive for new Police Constables. The New Met for London plan aims to transform the Metropolitan Police Service, with Commissioner Sir Mark Rowley putting change at the centre of his vision: […]
Trainline’s ‘Friend Finder’ at Benicassim Festival Helped Lost Friends Spot Each Other Above The Crowd When heading into the crowd at a music festival it’s almost inevitable that friends will become separated from one another, having an impact on their festival experience. The stress of losing friend groups, missing a favourite band’s performance and searching […]
Independent, full-service advertising agency Cornett is expanding its already substantive strategic offering with the hiring of Ginger Smithwick, SVP, director of Strategy, and Ellie Kangur, brand strategist, CEO and owner Christy Hiler announced today. Smithwick has more than 20 years experience exploring the why behind consumer behavior—and crafting strategies to change them for some of the biggest brands in […]
“Break Sugar’s Spell” to Run Throughout the 100 Days of Summer Hint, Inc., maker of the market-leading flavored unsweetened still water, is making a splash this summer with a new marketing campaign, “Break Sugar’s SpellTM”, the brand’s first new campaign in more than two years. For this campaign, Hint partnered with Common Good to develop […]
Very has unveiled its new campaign, ‘operation back to school’, designed to make the back-to-school shopping mission a breeze for parents. The new campaign, which has been developed in collaboration with The Gate, draws on Very’s brand platform, ‘let’s make it sparkle’ and the energy of the retailer’s fluent devices, its three flamingos, to create […]
VeraViews, an open-ledger advertising ecosystem designed to prevent ad fraud, is proud to announce its partnership with AIREV, an AI specialist, to launch a groundbreaking initiative in the United Arab Emirates (UAE). VeraViews and AIREV will combine their expertise in Web3 and AI to tackle ad fraud, a pervasive issue in digital advertising. According to […]
Creative agency Humanaut is launching a new advertising campaign for Blueair air purifiers, “Air Designed for a Better Life.” The focus? How clean air can impact and improve your quality of life vs. how the machines work. Blueair’s products create air that’s free from 99.97% of pollutants, distracting allergens, undesirable odors and unhealthy germs. They are also known for […]
DUDE today announce that London CEO Francesca Spitali and London Executive Creative Director Curro Piqueras have been promoted to partners in DUDE London to work in alignment with the group’s central leadership team in Milan. Francesca and Curro’s expertise and creative talents have been pivotal to DUDE‘s growth of the London office. Under their leadership […]