GU – Simply Irresistible Derek&Eric has completed the first ever global rebrand of Gü, rolling out worldwide this month. Business Challenge Founded in 2004, Gü’s innovative identity cut through the competition, helping to bring their vision of indulgent, restaurant style desserts into the home. Today, Gü has an enviable level of recognition, with iconic products such […]
In a coffee culture dominated by creamers containing artificial flavors, stabilizers and hard-to-pronounce ingredients, Horizon Organic is taking a radically different approach: real dairy, organic ingredients, and nothing extra. The brand partnered with indie agency Duncan Channon to launch a national campaign introducing the first available USDA-certified organic coffee creamer. An expansion of their product […]
After more than eight decades as Celebrity Series of Boston, the venerable arts organization enters its next chapter as Vivo Performing Arts, unveiling a new name and visual identity created in partnership with Colossus. The project marks a decisive recalibration for a 100-year-old institution seeking to honor its legacy while opening its doors wider to contemporary audiences […]
Creative agency Joint has launched its first campaign for Pilgrim’s Europe, unveiling a new out-of-home and social campaign for Richmond’s latest product innovation, Veggie Tasty. Joint was briefed to drive awareness and trial of Veggie Tasty, which landed in supermarkets late December. Amid growing demand for more natural vegetable-based products, the campaign aims to position […]
The full 2026 AI & Search Behavior Study is available for download here. More than one-third of consumers now begin their digital search journeys with AI tools rather than Google or other search engines, signaling a fundamental shift in how people discover information, evaluate brands, and make purchase decisions. According to Eight Oh Two Marketing’s newly […]
‘Salon Attitude. Every Day.’ is a global brand relaunch that aims to shake up category conventions, focusing on the confidence and attitude that a great hair day brings. John Frieda, the pioneering hair care brand by Japanese beauty manufacturer Kao, is back with a fresh, global relaunch and a powerful new brand platform, ‘Salon Attitude. Every […]
Grey London today announces the promotion of Chris Lapham and Aaron McGurk from Group Creative Directors to Executive Creative Directors (ECDs), in recognition of their outstanding creative leadership and pivotal role in shaping some of the agency’s most rewarded work of recent years. In their new roles as ECDs, they will continue to guide Grey London’s […]
Without rebrands Greek luxury destination Peligoni as a place of summer freedom Not a villa, resort or hotel, The Peligoni Club in the Greek island of Zakynthos challenged strategic branding agency Without to strip its complexities into one unique vision and create a brand that stands out in the competitive, global travel market. In saturated […]
Creative technology company, Aer Studios, has appointed Jay Robinson to lead its user centred design practice as the studio continues on its growth trajectory. Taking up the role of Creative Director, Jay rounds out the leadership team while bringing additional expertise to develop the company’s creative and design capabilities. Jay is a senior creative leader […]
Samsung has unveiled a 68-strong global athlete roster as part of its Olympic and Paralympic sponsorship activation strategy ahead of the Milano Cortina 2026 Winter Games. The new Team Samsung Galaxy line-up spans 17 countries and nine winter sports, including freestyle skiing, snowboarding, alpine skiing, speed skating, figure skating and Para sport disciplines. The roster includes Olympic champions, world […]