Clarion has been named ‘PR Company of the Year’ at the Drinks Business awards. Announced at a ceremony on Tuesday (21st May) at London Wine Fair, Clarion beat stiff competition from other communications agencies to take the crown. Judges praised the agency’s ongoing impressive activations and drinks press office for its clients including Aldi and […]
Finland, the world’s happiest country for seven years running, was the first country to host its own masterclass. The social media campaign and PR efforts sparked a global phenomenon with awe-inspiring results: earned media value exceeded €165 million and travel to Finland grew notably. The campaign has been awarded in many international marketing competitions. For […]
Global socially-led creative agency We Are Social has released a new report which helps brands tackle hate speech during major sporting events. Titled ‘Braving The Backlash: How Sports Brands Can Take a Stand on Social’, the report has been written by We Are Social Sport and covers two key issues that are likely to result in online […]
Expert-led skincare brand E45 today unveils a new brand world experience designed to elevate and modernise its iconic heritage. The strategic revamp, developed in a close partnership between E45 parent company Karo Healthcare and global design consultancy Elmwood, delivers the architecture for meaningful, emotive and flexible storytelling via a wide-ranging series of assets. These include a subtly refined brand mark, […]
Creative agency Clever Creative has hired Dania Aguayo as head of Strategy and Emily Palmer as group account director. Clever has been redefining the art of brand innovation, strategy, and transformation for nearly 20 years. Women owned and led from day one—Clever has always stood at the forefront of creative excellence, setting new standards in […]
The PPA today announces the appointment of Mel McVeigh as its first Head of Digital to support members digital growth strategies. McVeigh is an experienced product and technology leader, multi-disciplinary visual artist and arts trustee at Photoworks UK. Working in collaboration with Sajeeda Merali, PPA CEO, McVeigh will be responsible for shaping, creating and implementing […]
UKSAFC will work with C.A.N.’s 180+ members in working to break the economic link between advertising and harmful content The UK Stop Ad Fraud Coalition (UKSAFC) group – a collection of advertising professionals, policymakers, technology providers and agencies committed to tackling all forms of advertising-funded crime and fraud in the United Kingdom – has been […]
B&B studio has partnered with Edgewell-owned Wilkinson Sword to rebrand and revamp its shaving and grooming portfolio, introducing contemporary design confidence while re-emphasising the brand’s unique heritage. The rebrand cements Wilkinson Sword’s role as the ultimate challenger to brand leader Gillette in the face of new market entrants and direct-to-consumer offerings. The Blade Masters since […]
Scope3 Data Shows that SeenThis Technology Emits Less Carbon Than Conventional Ad Serving Adaptive streaming specialist SeenThis has contributed its data to and published its ad formats in the Scope3 collaborative sustainability platform. Users can now select SeenThis formats and discover their emissions directly in the Scope3 UI. SeenThis has built their solution on streaming […]
Bespoke “MOUTOPIA’’ track and CGI bring to life a fun, fruit-filled alternative world where people and Old Mout’s unique fruit flavours mix together ‘side by cider’ Old Mout Cider has launched a national summer advertising burst starring its iconic Kiwi brand mascot, who brings people together in the fruity island fantasy world of MOUTOPIA, where […]