A UK-first, the service leverages esbconnect’s GDPR-compliant database of 17m UK email addresses to identify and convert unknown website visitors through email Customer acquisition specialist, esbconnect, has launched Optivo, its new audience retargeting tool, Optivo. In a UK first, Optivo enables brands to retarget anonymous website visitors not on their CRM system with an email. […]
B&B studio has worked with The REAL Co. on a refresh of its REAL brand identity and packaging design, empowering the brand’s ambition to become the definitive alcohol-free choice for modern wine drinkers. The new design brings greater clarity and credibility across the range, combining a simplified system with meaningful messaging and a more considered […]
Industry Veteran Brings 25 Years of Programmatic and AI Leadership Experience to Drive Growth and AI Adoption Across the U.S. and Canadian Markets U.S. CEO Sean Cotton to assume consulting role with Coegi Coegi, a leading digital media agency owned by True Independent Holdings (TIH), today announced the appointment of Tessa Ohlendorf as President, North […]
Heathrow is launching a new campaign encouraging travellers to enjoy its unmatched retail shopping experience before flying off on holiday. “Be spoilt for choice”, was devised by creative agency St Luke’s and will run across digital channels in London and South East England between 11 August and 15 September initially, with plans to roll out […]
A model village on the Isle of Wight has installed tiny replica solar panels across three of its iconic houses. The playful yet thought-provoking display mirrors the growing adoption of solar panels in real UK homes, with one in 20 UK households already generating electricity through solar panels.² Clarion partnered with the brand Wickes to […]
The Vision for “The Power of You”: One Commercial for Every Customer, Making Them the Hero Forget swag. Forget postcards. 8×8, Inc. (NASDAQ: EGHT), the industry’s most integrated platform provider for customer experience (CX), today unveiled “The Power of You” – a bold new campaign redefining personalized B2B engagement. 8×8 is replacing one-size-fits-all outreach with […]
By merging Communications, Culture, and People into one unit, the new structure reinforces the agency’s role in shaping the future of the industry Droga5 São Paulo has announced the restructuring of its Culture & Communications department, now supported by a fully dedicated team focused on enhancing internal culture and strengthening the agency’s institutional presence. The unified […]
DUDE London humorously highlights dedication of Real Betis supporters in comic film promoting train travel during La Liga 2025 Picture this: a sunlounger, a sandy beach, the sea twinkling in the distance, the gentle clink of ice in a cold drink. A summer holiday doesn’t sound like a scenario most people would need rescuing from […]
Vault49, the independent brand and innovation agency, announces the promotion of Spencer Ryan to CEO. This marks the first time the company has appointed someone to the role. Spencer has been with Vault49 for seven years, leading agency operations since 2020. She became a partner in 2022, recognizing her lasting impact on the business. Before […]
Yes&, an independent, fully integrated creative agency, has recruited veteran agency financial executive Avigail Schlosser to serve as its new chief financial officer (CFO). Schlosser brings more than 20 years of experience in driving financial transformation, improving operational excellence and managing strategic growth for marketing agencies as they aggressively expand their industry footprint. The addition of Schlosser […]