Goodness Named DTC Agency Partner for Tate’s Bake Shop

Goodness Named DTC Agency Partner for Tate’s Bake Shop

Agency to optimize DTC growth for one of the fastest-growing cookie brands in the U.S. Digital commerce agency Goodness announces that it has been named Direct-to-Consumer Agency Partner and Digital Creative Partner for cookie brand Tate’s Bake Shop. Through modernizing their entire DTC operation, Goodness will provide a more seamless, efficient and intelligent customer journey, […]

Butterfly Cannon marks 15 Years of ‘Powerful Stories, Beautifully Told’ with refreshed identity & acceleration of Brand Communications offering

Butterfly Cannon marks 15 Years of ‘Powerful Stories, Beautifully Told’ with refreshed identity & acceleration of Brand Communications offering

After 15 years of designing and crafting for aspirational brands, creative studio Butterfly Cannon is further expanding its offer in the brand communications space. The shift has come organically, driven by client requests to bring the same level of beauty and craft into their storytelling across more channels, with an enhanced focus on digital and social […]

esbconnect launches Optivo to enable brands to retarget anonymous website visitors via email, not ads

esbconnect launches Optivo to enable brands to retarget anonymous website visitors via email, not ads

A UK-first, the service leverages esbconnect’s GDPR-compliant database of 17m UK email addresses to identify and convert unknown website visitors through email Customer acquisition specialist, esbconnect, has launched Optivo, its new audience retargeting tool, Optivo. In a UK first, Optivo enables brands to retarget anonymous website visitors not on their CRM system with an email. […]

B&B studio re-imagines REAL as the definitive alcohol-free wine alternative.

B&B studio re-imagines REAL as the definitive alcohol-free wine alternative.

B&B studio has worked with The REAL Co. on a refresh of its REAL brand identity and packaging design, empowering the brand’s ambition to become the definitive alcohol-free choice for modern wine drinkers. The new design brings greater clarity and credibility across the range, combining a simplified system with meaningful messaging and a more considered […]

True Independent Holdings Names Tessa Ohlendorf as President, North America for Coegi

True Independent Holdings Names Tessa Ohlendorf as President, North America for Coegi

Industry Veteran Brings 25 Years of Programmatic and AI Leadership Experience to Drive Growth and AI Adoption Across the U.S. and Canadian Markets U.S. CEO Sean Cotton to assume consulting role with Coegi Coegi, a leading digital media agency owned by True Independent Holdings (TIH), today announced the appointment of Tessa Ohlendorf as President, North […]

Heathrow highlights range of choice in playful retail campaign by St Luke’s

Heathrow highlights range of choice in playful retail campaign by St Luke’s

Heathrow is launching a new campaign encouraging travellers to enjoy its unmatched retail shopping experience before flying off on holiday. “Be spoilt for choice”, was devised by creative agency St Luke’s and will run across digital channels in London and South East England between 11 August and 15 September initially, with plans to roll out […]

MINIATURE SOLAR REVOLUTION: SOLAR PANELS POP UP IN MODEL VILLAGE

MINIATURE SOLAR REVOLUTION: SOLAR PANELS POP UP IN MODEL VILLAGE

A model village on the Isle of Wight has installed tiny replica solar panels across three of its iconic houses. The playful yet thought-provoking display mirrors the growing adoption of solar panels in real UK homes, with one in 20 UK households already generating electricity through solar panels.² Clarion partnered with the brand Wickes to […]

8×8 Flips the Script on B2B Marketing with AI-Powered Hero Campaign

8×8 Flips the Script on B2B Marketing with AI-Powered Hero Campaign

The Vision for “The Power of You”: One Commercial for Every Customer, Making Them the Hero Forget swag. Forget postcards. 8×8, Inc. (NASDAQ: EGHT), the industry’s most integrated platform provider for customer experience (CX), today unveiled “The Power of You” – a bold new campaign redefining personalized B2B engagement. 8×8 is replacing one-size-fits-all outreach with […]

Droga5 São Paulo restructures and expands team with a focus on agency culture

Droga5 São Paulo restructures and expands team with a focus on agency culture

By merging Communications, Culture, and People into one unit, the new structure reinforces the agency’s role in shaping the future of the industry Droga5 São Paulo has announced the restructuring of its Culture & Communications department, now supported by a fully dedicated team focused on enhancing internal culture and strengthening the agency’s institutional presence. The unified […]

From Beachside to Pitchside: Trainline’s New Campaign Rescues Spanish Football Fans from Dream Holiday Hell

From Beachside to Pitchside: Trainline’s New Campaign Rescues Spanish Football Fans from Dream Holiday Hell

DUDE London humorously highlights dedication of Real Betis supporters in comic film promoting train travel during La Liga 2025 Picture this: a sunlounger, a sandy beach, the sea twinkling in the distance, the gentle clink of ice in a cold drink. A summer holiday doesn’t sound like a scenario most people would need rescuing from […]