Today, global marketing effectiveness and foresight consultancy, Gain Theory, has been featured as a vendor in the latest IAB Australia Market Mix Modelling Landscape report. The comprehensive guide, produced by IAB Australia’s Ad Effectiveness Council, profiles twelve active vendors operating in the Australian market and provides marketers with essential guidance for selecting and implementing Market […]
Innovative tool transforms packaging into interactive brand experiences and enables a direct dialogue with consumers Koenig & Bauer Kyana is presenting its new digital tool, AURAVEO, at DMEXCO 2025. With this tool, the company is expanding its digital portfolio to include the Digital Experience Platform, which was first showcased as a proof of concept at […]
Today, the leader in TV and video market intelligence, Glance, unveiled the latest iteration of NoTa, its global TV content tracking and insights platform. Delivering insights on commissions, acquisitions, launches and audience trends, NoTa shows the performance of TV series across more than 500 channels and platforms internationally. The new tools include curated evaluation and […]
Agency CCO and creative now to serve on BBDO global creative board One of Brazil’s largest advertising agencies, with 950-plus collaborators and over 30 national and international brands in its portfolio, AlmapBBDO is announcing changes to its partnership structure. Marco “Pernil” Giannelli, the agency’s CCO since 2022, has been made partner and will now also serve […]
CMI Media Group, the industry’s leading media agency dedicated to healthcare, today announced a significant acceleration of its global expansion strategy with the opening of a new office in Paris, France, and the appointment of Aurélie Rizzo as Director, Global. This strategic move further solidifies CMI Media Group’s commitment to providing unparalleled global reach and […]
Rimmel London has been leading the sustainable clean beauty charge with its Kind & Free range, featuring minimalist, natural, vegan formulas. But the world of beauty and especially clean beauty, has changed considerably over the past decade. Consumers are more demanding, more discerning – and younger. Gen Z is yesterday’s news; it’s all about Gen […]
Move follows Ruth Cartwright’s appointment as managing director Global Corporate Trade company Active International, part of AMS (Active Media Services, Inc.), has hired Dave Carpenter as its new media director. Previously at Goodstuff, where he held the role of managing partner, investment, Carpenter joins the team as Ruth Cartwright takes the helm as managing director. […]
In the first campaign by VCCP since winning the account, Co-op Funeralcare establishes itself as the brand that helps ‘own your goodbye’ Co-op Funeralcare and creative agency of record VCCP have today launched a new integrated campaign, ‘1 Brilliant Life’, that places the power back into the hands of families and individuals, whether planning ahead or arranging a […]
F&F is proving its style credentials and stepping away from supermarket fashion clichés in its latest ‘Style It Out’ campaign, created by BBH. The campaign builds on the momentum of the initial launch earlier this year and showcases the brand’s latest Autumn/Winter collection. The campaign sees the return of legendary photographer and Emmy-winning filmmaker Alex Prager […]
Creativity and Human Insight in the Age of the Algorithm Dentsu Creative has today released its annual global CMO Report, revealing that artificial intelligence is no longer “emerging” — it is embedded in everyday marketing practice — and that the value of human creativity, empathy, and cultural intelligence is more important than ever. The 2025 CMO […]