adam&eveDDB appoints Rani Patel as Brand and Business Partner

adam&eveDDB appoints Rani Patel as Brand and Business Partner

adam&eveDDB London has appointed Rani Patel as Brand and Business Partner, a new role created to fuel the strategic growth of the agency’s social offering, with a focus on cultural fluency and impact. With proven expertise in helping brands build cultural currency and bridging the gap between brands, cultures and communities, Rani joins adam&eveDDB from progressive […]

Samsung Ads turbocharges UK growth, promoting Lauren Barnett to Head of Sales

Samsung Ads turbocharges UK growth, promoting Lauren Barnett to Head of Sales

Significant UK expansion of Samsung Electronics Media Division, Samsung Ads, leads to promotion for Barnett Samsung Ads, the advertising arm of Samsung Electronics’ media division, has promoted Lauren Barnett to Head of UK Sales, marking a strategic step in the company’s ambitious expansion plans across the region. In her new role, Barnett will lead the […]

Meet the Seattle Mutiny: A New Name Recommendation for the Seattle Professional Women’s Hockey League Franchise

Meet the Seattle Mutiny: A New Name Recommendation for the Seattle Professional Women’s Hockey League Franchise

Creative agency VSA Partners recently proposed the new name and logo in a bid to develop the burgeoning team’s identity. At the end of the 2024–25 season, the Professional Women’s Hockey League (PWHL) announced the addition of its Seattle franchise. While this expansion team is still unnamed, creative agency VSA Partners couldn’t wait to welcome […]

FTC and Brandon Launch “We Get You” Campaign Across South Carolina Counties

FTC and Brandon Launch “We Get You” Campaign Across South Carolina Counties

Farmers Telephone Cooperative, Inc. (FTC) has launched a new multi-platform advertising campaign titled “We Get You” in partnership with long-time agency of record Brandon. Founded in 1951, Farmers Telephone Cooperative, Inc. is a local, multifaceted telecommunications company headquartered in Kingstree, S.C. Serving a coverage area of 3,000 square miles, FTC provides cutting-edge technology to businesses and residents […]

TBA Outdoors Rebrands to UNTAMED with Fierce New Identity

TBA Outdoors Rebrands to UNTAMED with Fierce New Identity

TBA Outdoors has officially revealed its boldest evolution yet – rebranding as Untamed. This isn’t just a name change; it’s a declaration of intent. Fueled by grit and a mission to disrupt the status quo, Untamed enters the wild with a sharpened focus on integrated, results-obsessed strategies built to help outdoor brands thrive. In a landscape where […]

B&B studio continues its partnership with adaptogenic experts The Herbtender with positioning and packaging design for a new range of organic herbal teas

B&B studio continues its partnership with adaptogenic experts The Herbtender with positioning and packaging design for a new range of organic herbal teas

B&B has partnered with The Herbtender on the launch of a range of five organic teas, crafted with adaptogens, functional mushrooms and herbs. The agency worked on the original brand creation of The Herbtender – covering brand positioning, creative strategy, naming, brand design and packaging – across its initial product offering of adaptogenic supplements. The […]

ShowHeroes Announces Strategic Partnership with DoubleVerify to Enhance Engagement and ROI for Advertisers

ShowHeroes Announces Strategic Partnership with DoubleVerify to Enhance Engagement and ROI for Advertisers

ShowHeroes, a global leader in contextual video and CTV advertising, announces a strategic partnership with DoubleVerify (NYSE: DV), the leading provider of digital media quality measurement and analytics. The collaboration integrates ShowHeroes’ proprietary SemanticHero technology with DV Marketplace Suite, delivering a next-generation solution that enhances brand safety, IVT protection, and contextual relevance at scale, offering unmatched value for advertisers and […]

Introducing LAUDHAUS: Keith Lawler Launches Ireland’s First Dedicated Sonic Branding Agency to Create Strategic Audio Direction for Brands

Introducing LAUDHAUS: Keith Lawler Launches Ireland’s First Dedicated Sonic Branding Agency to Create Strategic Audio Direction for Brands

Award-winning Creative Director, musician, and entrepreneur Keith Lawler launches LAUDHAUS, Ireland’s first agency dedicated to strategic sonic branding. With over two decades of experience in both music and advertising, Lawler created LAUDHAUS with a clear mission: harness the power of sound to build meaningful, distinctive brand identities that resonate deeply with audiences. “Sonic branding is […]