The offering provides clients more affordable, quicker and easier brand building opportunities on the Nectar360 eCommerce Media Platform Nectar360 today announced the launch of Branded Shops, a first-of-its-kind offering available to clients on the Nectar360 eCommerce Media Platform. Co-developed by Nectar360 and CitrusAd, a leading retail media provider, Branded Shops gives clients the ability to […]
Compliant’s leading independent verification technology will enhance the privacy solution offered by Utiq’s Authentic Consent Service Utiq, the European adtech company delivering a telco-powered Authentic Consent Service to enable more responsible digital marketing, has selected Compliant to provide independent verification of its privacy and consent mechanisms. The partnership will integrate Compliant’s advanced, AI-driven auditing and […]
HARIBO, the UK’s number one sweet confectionery brand, is marking a decade of its iconic ‘Kids’ Voices’ advertising by launching a brand new instalment, created by Quiet Storm, the independent agency behind the strategy. ‘Fishing’ takes us to the Scottish Highlands, where we meet two grizzled fishermen on a boat in the middle of a […]
YourGamePlan, a profit for purpose organisation dedicated to bridging the gap between education and independence, and media agency Goodstuff announce the launch of The Pitch, an innovative competition aimed at increasing accessibility into advertising careers for young people. This groundbreaking initiative not only fosters creativity and innovation among young minds but also actively addresses the […]
McDonald’s Finland has put forward a theory about the digital menu icon which can be found in the corner of most websites. The three-lined icon resembles a hamburger, and not just any hamburger – it has the exact shape of McDonald’s iconic triple-decker burger Big Mac. In a new mockumentary, viewers can follow along as […]
South Western Railway (SWR) is launching an Out of Home campaign highlighting some of the verbal abuse its workers have been subjected to by agitated customers. The campaign, “Abuse stays with our staff”, was devised by creative agency St Luke’s and the work will run on all owned poster sites across the SWR network in […]
Flora has today launched the latest iteration of its Skip The Cow brand campaign in partnership with creative agency, Pablo. Going live across 12 markets, the campaign is the next instalment for the plant-butter brand’s communications, initially launched in the UK in 2023. With a hero TV advert, supported by large-scale OOH & digital plans […]
Momentum Worldwide, has partnered Coca-Cola, to design and create an AI Experience to introduce Coke Spiced this past weekend in New York. Working with AI, Emmy-winning actress, producer and entrepreneur, Storm Reid and Momentum Worldwide’s team developed designs of a building transformation that reflects the exact sensation Storm had when trying the flavor for the […]
Full-service creative agency Barrett Hofherr has promoted Head of Design Ted Bluey and Associate Strategy Director Kevin Albrecht to associate partner, Chief Creative Officer Jamie Barrett announced today. Ted Bluey joined Barrett Hofherr in 2022. In his short time at the agency, he has helped redesign the MIXT brand, led full rebrands for GrassRoots Farmer’s Co-op and […]
Financial services company SunLife, part of Phoenix Group, has announced the appointment of Victoria Heath as its new Chief Marketing Officer. Mark Screeton, CEO at SunLife, said: “Victoria really stood out in the recruitment process, which was run by the Phoenix Group Talent Acquisition team and attracted over 120 strong candidates. Her vast experience in […]