Change highlight market expansion of popular product to every grocery store shelf Farmers Hen House, a premium egg company based in Kalona, Iowa, came to Bader Rutter looking to refresh its brand experience among consumers as it prepared to expand into conventional grocery stores across the country. “We spent a lot of time over the last year […]
Independent creative agency Impero has appointed Elliott Starr as Creative Director. Starr takes on his new role with immediate effect and will report to Alastair Mills, Joint ECD. As Creative Director, Elliott will work across many of the agency’s key clients, including George at Asda, Jordan / Nike, Christian Aid, and Absolut. He will also […]
Behavioural science consultancy Cowry Consulting, part of VCCP Group, has announced changes to the structure of its top team in order to expand into other markets. The changes see CEO Jez Groom taking up the newly created role of International CEO whilst Ziba Goddard steps up from Deputy CEO to CEO, with responsibility to lead […]
In a world that’s constantly evolving, new narratives are questioning the existing notions and breaking stereotypes in every aspect of life. One such being where men are automatically assumed to be stronger in a relationship by the virtue of their physical strength. Though while introducing the woman the society regards her as the ‘better half’. […]
Creative agency EveryFriday has created the identity for ‘Addicted to Recovery’. A movement centred around a podcast that aims to challenge common misconceptions about addiction by having honest conversations about it and giving hope to people who are struggling with addiction. ‘Through the fog of addiction, there is hope.’ Addiction is a term that is […]
The new design & venture studio will act as a discipline-agnostic accelerated international design partner, led by two of the most influential and internationally acclaimed design leaders in the industry. ZeroSixty will bring a fresh perspective to the world of experience and product design, focusing on a diverse range of design services and forward-thinking partnership […]
The appointment comes as part of Rhone’s growth strategy, with womenswear launching summer 2024 Global connected marketing agency, IMA-HOME, has been appointed as lead agency for US performance lifestyle brand, Rhone. Driven by a powerful ambition to blend physical and mental fitness, Rhone aims to create a space for like-minded, active individuals who invest in […]
Media veteran is creating new approaches to defining dynamic local audiences while transforming the agency’s culture. Moroch, a premier agency for such franchise marketers as Honda, McDonald’s, and Planet Fitness, has named Jaquie Hoyos Chief Media Officer. Since joining Moroch as EVP/Media Services in 2020, Hoyos has revamped the agency’s approach to media by introducing […]
St Luke’s has appointed award-winning strategist Flora Proudlock as Strategy Director, to lead a number of the agency’s accounts, including online supermarket Ocado. She will report to Chief Strategy Officer at St Luke’s, Dan Hulse. Proudlock joins from The&Partnership London where over seven years, she was both head of strategy at ATN, The&Partnership’s digital content […]
New campaign by UltraSuperNew shows a unique perspective on love in the digital age Today, leading condom brand SKYN launches its annual Valentine’s Day campaign for the Japanese market, showcasing the romantic journey of two AI platforms on a date. Traditionally focussing on relationships between long-term couples, this year’s campaign, ‘Human Softness,’ explores the dynamics […]