Appointment Marks Agency’s Ambition to Grow Local and Global Business from London Hub.
HUNTER, has appointed Daisy Pack as Managing Director to lead its London office. With a directive to expand the UK division, first by growing the agency’s global F&B portfolio, industry veteran, Pack, who joins from Citizen Relations, will draw on her more than two decades’ PR and brand marketing experience for some of the world’s most famous names.
Daisy said: “From restaurants reopening to supply chain issues and the urgent need for sustainable production – consumers make choices based on where brands stand. Food and drink businesses are facing critical communications challenges that will affect their future. They need to earn their audiences’ attention. HUNTER has a golden opportunity to bring its insight-driven, creatively led expertise to the UK with ambitious growth plans across the region and globally. HUNTER’s ethos is to ‘earn it’. I’m excited to lead and grow the agency’s talented London office delivering clever, culturally relevant campaigns that spark action and truly earn attention.”
Headquartered in New York and founded in 1989 with a specialism in food and beverage, HUNTER has since expanded across health and beauty, home and lifestyle, travel and hospitality, retail, tech and fashion, to become one of the largest consumer practices in the US. Today, HUNTER’s impressive roster of long held client relationships includes 3M, Amazon, Church & Dwight, DIAGEO, Johnson & Johnson, and TABASCO®.
Opening its London office in 2015 offering in-market and global strategic PR and marketing services, HUNTER has proven expertise driving consumer engagement through social and influencer campaigns, helping brands identify and appeal to new audiences and developing advocacy programmes with leading category luminaries. Standout activations include reuniting Brits as hospitality reopened by bringing back brunch with TABASCO® Brand patio takeovers, supported by content from TikTok sensation Georgie Halfacree; a sales-driving TABASCO® Brand x Max Halley Christmas sandwich roadshow easing commuters’ festive hangovers; and growing TABASCO® Green Sauce penetration by partnering with wellness influencer Melissa Hemsley.
Daisy will report into HUNTER COO and leader of the agency’s culinary focused food and beverage division, Jon Lyon who said: “HUNTER enjoyed considerable growth in 2020, defying the challenges of the pandemic. Not only will Daisy’s proven track record in business development and specialist F&B expertise maintain this upward trajectory in the UK and globally, but her talent for nurturing teams to flourish makes her appointment especially exciting. We’re delighted to welcome Daisy on board.”
Delivering award winning work for both famous names as well as challenger brands and start-ups, Daisy has collaborated with some of the most respected figures in food and hospitality from Marco Pierre White, The Roca Brothers and Fred Sirieix, to Mark Hix, Ollie Dabbous and Raymond Blanc. Career highlights include tackling childhood obesity with ‘A Helping of Food Education’, via a partnership between Zanussi and charity Cook School; persuading the nation to #SuperStart their mornings with Quaker, fronted by Darcey Bussell; and encouraging Brits to grow their own with the Seeds of Change ‘Dig Your Dinner’ campaign, recognised by patron of the Garden Organic charity, HRH Prince of Wales.
The news comes as HUNTER announces the optimisation of its leadership organisation, including the appointment of Gigi García Russo to Chief Officer, Growth + Experiences and a C-suite of specialists charged with enabling clients to benefit from teams in core disciplines including digital, influencer, content, research and insights, brand strategy and experiential.
Daisy, whose past agency experience includes long-term stints at Ketchum, DeVries Global and The SPA Way (now Spider PR) for industry leaders including Waitrose, Mars, Premier Foods and PepsiCo commented: “HUNTER offers clients the best of both worlds. Enjoying the bespoke service, agility and specialism of a boutique with the benefit of robust strategic tools, processes, resources and footprint of a large, networked agency. I look forward to bringing this offering to clients wanting to make a mark in today’s cultural landscape.”