Away Resorts appoints Zone as lead website design and build agency

Leading holiday park operator Away Resorts has appointed Zone as their lead web design and build agency. The review was run through Creativebrief.

Founded in 2009, Away Resorts operates six leading resorts in the UK including Whitecliff Bay in the Isle of Wight and Sandy Balls in The New Forest. In May 2019, they were sold to Bregal Freshstream.

At the time, Carl Castledine, CEO of Away Resorts said: “Bringing Bregal Freshstream on board takes us on the next stage of our journey in support of our long-term vision to become a £1 billion operator with a broad portfolio of well-invested, market-leading UK holiday resorts.”

Digital Marketing Manager Jamie Griffin said of appointing Zone: “We are delighted to bring Zone onboard to support our business and growth. They showed great understanding of our brand, and we know they are the right agency to build such an integral part of how the consumer encounters us, as we go into a new and exciting phase of the business.”

Roy Capon, CEO of Zone said: “This is a pivotal time for Away Resorts. With new investment and ambitions for growth getting their digital real estate in order and creating exceptional customer experiences is absolutely vital. We are thrilled to be working with them.”

Away Resorts’ current website has been live since 2015 and was built by Gendall Design. Jamie Griffin said: “We are hugely grateful to Gendall Design for their work on our current website, and on their support over the years. We wish them the very best.”

Away Resorts will start working with Zone in late 2019. Gendall Design will continue to lead development and management of the current website until the new website is ready for launch.

Source: Zone

  Agency News, AOR, Away resorts, Carl Castledine, Creative Brief, Zone