BRP names Cossette as its Global Creative Agency of Record

BRP names Cossette as its Global Creative Agency of Record

Cossette has been appointed the new Global AOR for BRP. The agency will support BRP’s global brands including Ski-Doo, Sea-Doo, Can-Am, Alumacraft and Manitou, and lead marketing strategies across Europe, the Middle East, Africa and Latin America, with a specific focus on the US market.  “Elevating BRP’s iconic brands globally is at the core of […]

The 10 Group appointed to launch sustainable laundry disruptor, w’air

- Integrated marketing and communications agency wins social, PR and content brief –

The 10 Group appointed to launch sustainable laundry disruptor, w’air

Pilot Lite has appointed integrated marketing and communications agency The 10 Group to launch w’air– a sustainable clothing care disruptor – across social, PR and content following a competitive pitch. w’air, the simple, hand-held device that uses pioneering hydrodynamic technology to clean clothes in an easier, more effective, eco-friendly way, will formally launch in May, supported […]

The Very Group chooses Grey London

The Very Group chooses Grey London

The Very Group, the UK’s largest integrated digital retailer and financial services provider, has appointed Grey London as its creative agency following a competitive pitch. The brief covers Very.co.uk, the group’s largest and fastest growing brand, and Littlewoods.com. Launching in autumn 2020, the first campaigns will cover multiple channels including digital, experiential and ATL in […]

VMLY&R INDIA appointed digital AOR for COLGATE-PALMOLIVE

VMLY&R INDIA appointed digital AOR for COLGATE-PALMOLIVE

After a closely contested multi-agency pitch, WPP’s VMLY&R India has been appointed the Agency-on-Record (AOR) for Colgate-Palmolive’s digital communication business. The agency’s scope will encompass digital campaign planning, creative thinking, social listening and establishing Colgate-Palmolive’s leadership position in the categories of Oral Care and Personal Hygiene in India, across all digital platforms. The new win will […]

TaylorMade Golf Names INNOCEAN USA as Media Agency of Record

Will Manage All Broadcast, Digital and Print Planning and Buying

TaylorMade Golf Names INNOCEAN USA as Media Agency of Record

TaylorMade Golf, a leading manufacturer of high-performance golf equipment, announced today that the company has selected INNOCEAN USA (INNOCEAN) as its Agency of Record to handle all media planning and media buying responsibilities for the brand.  Following a formal review period starting at the end of 2018, the account was awarded to INNOCEAN in September […]

Online Bank Marcus by Goldman Sachs Appoints St Luke’s As New Creative Agency

Online Bank Marcus by Goldman Sachs Appoints St Luke’s As New Creative Agency

Online bank Marcus by Goldman Sachs has appointed St Luke’s as its new creative agency, following a review of its UK advertising services. St Luke’s will be tasked with developing the online bank’s campaign platforms, as well as leading the creative direction for all advertising in 2020.  The appointment process was supported by AAR. Head […]