BT makes you double take in new campaign “See Further” illustrated by Noma Bar

Appearances can be deceptive. Sometimes the security threats we face are hiding in plain sight. ​Not just sophisticated attacks – but patches, updates, equipment failure. The routine stuff that can help prevent much bigger issues. ​ That’s why BT Security and its experts are always looking beneath the surface to spot the trends and threats that could impact them and their customers. 

Developed in conjunction with creative, data and tech agency Wunderman Thompson UK and illustrated by Noma Bar, ‘See Further’ asks people to look for the underlying meaning to demonstrate that threats aren’t always easy to see. 

Demonstrating BT’s ever watchful eye and protection, one key illustration highlights the vulnerability of human error represented as a person at the computer with the alertness and vigilance of BT symbolised as an hawk. Other visuals include circling sharks around a hidden scared face, a wolf hidden in sheep’s clothing and a snake in the grass.

Noma Bar is famed for telling visual stories. Using negative space, Noma manipulates everyday icons to create witty, double-take images. His bold use of colours, shapes and pared downed iconography has made his style instantly recognisable. Recent commissions also include the latest cover of Margaret Atwood’s The Testaments and magazine covers for The Telegraph, Esquire, Bloomberg, Time Out London and Wallpaper*. 

Antonia Barton, Marketing Director at BT’s Global unit, said, “Our aim was to demonstrate BT’s ability to see further than anyone else, spot hidden threats and protect businesses and consumers against the constantly evolving threats. By taking our customers on a journey to uncover hidden messages, this campaign has exceeded our expectations. It is imaginative, striking and engaging and makes us stand out against our competitors.”

Paul Snoxell, UK Creative Director of Wunderman Thompson commented, “The beauty of the work is its simplicity. Working with an artist of Noma’s pedigree has been an inspiring, and often puzzling experience, resulting in something we believe is fun and memorable. And if you need a clue for the snake…look right.”

The campaign is live now on digital channels.

Credits

Chief Creative Officer: Steve Aldridge

Creative Director: Paul Snoxell

Head of Art: Guy Sexty

Creatives: Mark Hillman and Stuart McLuskie

Managing Partner: James Irvine

Business Director: Elrike Lochner

Senior Account Manager: Alistair Thompson

Strategy Partner: Martin Harrison

Senior Strategist: Antonina Mullen

Creative Producer: Peter Horrocks

Project Manager: Leanne Page

Designer: Yoshi Okubo, Bryan Watt 

Illustrator: Noma Bar

Agent: Dutch Uncle

Source: Wunderman Thompson

  Antonia Barton, BT, BT Security, Noma Bar, Paul Snoxell, Steve Aldridge, Wunderman Thompson London