Burger King and Wunderman Thompson launch “The Social Distancing Whopper

In Italy, the time of total confinement has ended, and we are now entering ‘Phase 2’ where we are finally free to go around. 

The rules are clearer than they were a few weeks ago: wear a face mask, gloves and, above all, “let’s all keep a distance of one meter.”

With all this happening, Wunderman Thompson Italia and Burger King Italia have decided to opt out of traditional types of communication, and to launch a new, truly unique burger.

Introducing the Social Distancing Whopper, the famous Whopper now with far more onions in an effort to promote social distancing in true BK style. Available in all Italian Burger King restaurants via drive-through King Drives, take-away services and eat-in.

The campaign was devised by Wunderman Thompson Italia Creative Directors Luca Iannucci and Pas Frezza and its video portion was implemented with the guidance of director Alessandro De Leo.


Client: Burger King Italy

Marketing and Communication Director: Laura Vimercati

Head of Retail marketing: Chiara Camerini Porzi

Marketing specialist: Serena Wieland

Agency: Wunderman Thompson Italy

Chief Executive Officer: Giuseppe Stigliano

Chief Creative Officer: Lorenzo Crespi

Creative Directors: Pas Frezza, Luca Iannucci

Motion designer: Morgan Storti

TV Producer: Marta Armando

Director: Alessandro De Leo

Speaker: Ruggero Andreozzi

Music: The FoolishMouse by MaxH

Mix audio: Hogarth worldwide Italy

Head of business: Matteo Bellisario

Account: Luca Santagati

Source: Wunderman Thompson

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