Burger King® releases the new BK® Taste, inviting lawyers to try it – and to defend the product’s originality

AlmapBBDO campaign invites lawyers to stop by any BK® Drive location with their attorney ID to get the new BK® Taste and issue their opinions

Burger King® is ringing in 2025 with an irresistible new item! This month, every BK® location in Brazil welcomed the launch of the BK® Taste, with options of 1, 2, or 3 flame-grilled patties, served with the smoky new Taste sauce.

To introduce the new item, BK® is rolling out its latest campaign in partnership withAlmapBBDO, inviting Brazil’s lawyers to issue their impartial opinions – since there are probably comparisons out there alleging that BK®’s newest sandwich looks like a copy of its competitor’s famous burger.

What most people don’t know, though, is that that sandwich was created to imitate the Whopper! In the early 2000s, BK®’s signature burger was such a hit that that other chain had to create a similar item to compete in terms of size and smoky flavor.

The logical conclusion might be that BK® is free to “copy the copy” – after all, they’d be copying themselves. But the thing is, the new BK® Taste is no copy. It’s flame-grilled like barbecue, can have one, two, or three patties, and it’s cheaper, too. 

So at participating BK® Drives across Brazil, lawyers presenting their valid Brazilian bar association IDs got a BK® Taste 1.0, completely free.

The campaign launched on TV and Burger King® social media, as well as OOH, ensuring maximum visibility.

CREDITS – BK® TASTE 2025 LAUNCH

Agency: AlmapBBDO

Client: Burger King® – Zamp S.A.

Title: BK® Taste for Lawyers

Product: BK® Taste

President and CEO: Filipe Bartholomeu

CCO: Pernil

Executive Creative Directors: Fernando Duarte and Henrique Del Lama

Creatives: Fernando Saú, Hiroito Takahashi, and Isabella Remelli 

COO: Fernanda Tedde

Client Services: Renata Carvalho, Barbara Gava, and Shedia Marzouk

CSO: João Gabriel Fernandes

AV Production: Diego Villas Boas, Victor Alloza, and Marcia Granja

CDMO: Rafaela Melo De Oliveira Alves

Media: Mel Carvalho Quesada, Frederico Lopes, Fernanda Mariano, Rebeca Dipold

FILM PRODUCTION CREDITS

Production Company: SENTIMENTAL FILME

Scene Director: GUILHERME PETRY

Executive Producer: MARCOS ARAUJO

Production Liaisons: SHEILA SOUZA AND WANDA TIGRE

Creative Research: 

Production Coordinator: CHÉLIDE TEIXEIRA SCHULAI

Assistant Production Coordinator: 

DP: FLÁVIO ZANGRANDI 

Art Director: PEDRO HENRIQUE RODRIGUES

Assistant Directors: 

Production Manager: RENATA PICHECO

Post-Production Coordinator: ANITA NADAI
Post-Production Liaison
: THAIZ ROSALINO 

Editors: LUCAS CÂMARA AND RAFAEL CEREDA

Post-Production: DONMAR (LUCAS MARINI AND DIEGO NASCIMENTO) 

Colorists: DANIEL MENDES AND ALEX CARVALHO LOPES 

Audio Production: Jamute

Executive Audio Producer: James Feeler

Musical Producers: James Feeler and Charly Coombes

Sound Engineers: Eduardo Barbosa, Otávio Bertolo, Marcelo Filho, and Sanjai Cardoso

Coordinators: Julianna Zuppo, Letícia Nunes and Juliana Pompeu

Liaisons: KikiEisenbraun, Hingrit Nistche and Carolina Oliveira

 
Social Media: Jotacom

CEO: Jurgis Figueiredo

Creative VP: Fabio Mello

Content VP: Jaderson Alencar

Head of Creative: Luiz Barrela

Associate Creative Directors: Fellipe Camarossi and Matheus Mendes

Creatives: Beatriz Ottaiano, Gabriel Souza, Isabel Cassab, Marcus Perrone, and Raissa Maia

Head of Content: Brunno Maceno

Content Coordinator: Simone Bispo

Content: Marcela Felix, Natalia Rodrigues, Bianca Tostes, Eduardo Loures

Community Management: Gustavo Barbosa, Breno Amorim

Influence: Daniel Bovolento, Tatiane Martins

Head of Projects: Mariane Cunha

Project Managers: Nicole Andrade and Gabriela Andrade

Producers: Beatriz Lamarão, Talita Bragante, Henrique Xavier

Client Approval: Igor Puga, Giulia Galizia Queiroz, Pedro Henrique Laguardia, Paulo Henrique Maioli, Ítalo Lôbo, Ayme Alves, Deborah Patrocinio

Source: AlmapBBDO

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