There are certain moments in life when experiencing a lull really wouldn’t be a good idea.
The campaign builds on the afternoon lull platform that Cadbury established for Boost last year with their ‘2:58pm lull’ campaign, but this time showcases high-octane moments where lulling really wouldn’t be wise.
Think mid-air catch during a trapeze act or risky lift during an ice skating routine…
Chris Birch, Creative Director at VCCP, added: “We’ve all been there – the don’t **** it up moment. Whether it’s doing an incredible piece of acrobatics, or just not falling over in the office, the fear of lulling always looms large. So hooray for Boost+ Protein.”
The campaign is running across OOH, DOOH, Social and Digital.